Multichannel
September 18, 2015
Anais Mali for Galeries Lafayette's Le Nouveau Chic
By Jen King
French department store chain Galeries Lafayette is conveying its creative energy through a rebranding effort that introduces a new brand logo paired with an advertising campaign.
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","iv":"f2c62b54f0a5caaef8e9645de9cbeab2","s":"743d96500afaae96"}
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