Multichannel
September 18, 2015
Anais Mali for Galeries Lafayette's Le Nouveau Chic
By Jen King
French department store chain Galeries Lafayette is conveying its creative energy through a rebranding effort that introduces a new brand logo paired with an advertising campaign.
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","iv":"b6b76162594b9ef476fdd15401bf5326","s":"0eebf953e2cafb1b"}
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