Media/publishing
March 10, 2021
GAFFER partnered with Valentino to launch an exclusive content campaign with Real Madrid and Brazilian International soccer footballer Vinícius Júnior. Image courtesy of GAFFER
By Katie Tamola
London-based media platform GAFFER is connecting brands with the United Kingdom’s most prominent and marketable athletes in an effort to bring authenticity to younger consumers.
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","iv":"3d5e8b96e12365176d24ecc1a55fb90f","s":"72a9d7258dfaa934"}
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