Media/publishing
March 10, 2021
GAFFER partnered with Valentino to launch an exclusive content campaign with Real Madrid and Brazilian International soccer footballer Vinícius Júnior. Image courtesy of GAFFER
By Katie Tamola
London-based media platform GAFFER is connecting brands with the United Kingdom’s most prominent and marketable athletes in an effort to bring authenticity to younger consumers.
{"ct":"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","iv":"94c0ab8477f9062922d059c73203685c","s":"f291aefc6ecdee05"}
Share your thoughts. Click here