Events / Causes
October 1, 2012
By Tricia Carr
High-end spirits brand G.H.Mumm is tapping affluent consumers’ preference for experiential marketing with a new event tactic that will show guests the rituals of Champagne tasting.
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","iv":"9ad40168854586121b89d4ac8ac77ccd","s":"577ce6820eaad316"}
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