Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
{"ct":"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","iv":"98dc9acd36c15b0608fb109c55a636f9","s":"0436b3050e95dcb3"}
Share your thoughts. Click here