Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
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","iv":"fd3ea0f4eab4c2740f53fd9527a884eb","s":"72eb3fbb85d82983"}
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