Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
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KPcVdzuUjup5M39zEeh0r1qYA1kLYRTi\/FBE22IzVJQTuV1qvruuRAv\/8K1qibjqLBtV5iJCFmCJqf1eV9pHYS\/EANuPD0T8Zwg5sQeReIiIByn3+mxeqSnCCXvRpsD2pVpuxyLzqMBbnWqA+SLWkVUImY4CXhb+wMsO5Sb1J32fEmX8gbi1O+DOZErF9WDFOM+UI+VercoNFSZfKyha4O\/n+QvFvRytWVAWjvahQW3ftVdlK96b35w3jLeDAzKB0cm1\/nG22HNTmGZWxV4Pjg6eDVAy4CeFodB78WzMnqtMs3gVXyBa1xbVb+IUpHa\/dwUc\/nNJQ1dbqS2dXl4SYEkkaR7ZILWNww5SN+p02xEkri\/gCcj9AMfUSvmY5l2moFR9gIu+EFAKYG7YTpShY1I99GIj\/kp0E2iOW61\/IOZNdLjvm4pFuHPNwOiaxCnq6OFlsoKVRdqLD+cI+8R2tkj+R6SvjpkxYb97PGjDdSyc0tQBg0APRIUlASnJsLymHaTqDB3\/dNfgVImLYJUUv5210nivEKKntqt+loSbOLxWcwqOqLTj2q5joqOOar9TkRoP8lSNzoRzK0\/gdcVxuImOWaxzb+3nlFVXUClG292uF9GpVcEMDsZwqFYH2g7EPn2VqEcxZJiCGHt2sNDZvjAgABIfgUG9lwQu2jW2mdmPQp0txzYatc30PhuRfnzpJZ9rgL7qHa7l5vBV3xr1Z4dt79r3Kg\/1VMydMnWZD2IbjIvphs2kQ02HA68cJ02U85FvnFsf24fwybbyEiTOlnXhB8K8d28DfE53Z6aY6hkp4i36AKqr2Sv3M5sqSYk1eQ\/\/OvIsaXhpoHsR\/8CLkeMuCpyG5h46HNG0FErnnREIMTWRJKFQJrRi6GAXI9Rndq5+cMdMbcGueTp6JG1fOe\/ZH1iykVUC+zHQme6tLYlrzfFX8o6WoqJ6c\/HMORLJ6lKvfYhmeISK1fKPMEXwJ\/FKrVrVAVVSovr98V9V78vHJ71bdjAyosIOW0Y4ANispF3KJcwMDQ8WVSdrfjr6VKX3bLzj0vN45BfV8NfsI3Ed0MZV8K4pkEqmA5Kd+6g7ghXlRqHrzJ4GdC7zIhKMaRvGj27gcMRo+k2fMyS+wNCiVKeizmj3jLzIe6oEBmFsC4jwDcSYVlWlUixrgwyKWI8\/Z0YwBYlirsKxlow6UoRnv7f1CH7NmIJC1+diREgr1KMdZmHgn8biNgJo38CrsvZ72OYVYXywy4W1s9+qQOHisC\/0TwuyzoD\/56C7OZacjXL+PkjEfQT20FeQ8SJJnfqFmYl3X7Mg4\/6L2VKis4NaTB\/0uyouE7Zk4IGbYKUB\/sjdAf7mFUEafcgKFmSSKSpiGD9jkpqP0o1UCAH8EVJQymjx55vl22UsT\/gNC56VWKSbif7k3EVmrztkMGDJ8ShoJ5kovzKDdLUlHw1j2e47azyRGPrwwpEvfXp\/KKW3p5dPyndwWGTsIKYIhqRufIOJUY755YlVeThE4Pw8Ly3nSyBDUz\/aOrgr9CblbuCObOyAAfioi511vb66++9o3\/WMys2rH9AbhEpBfGz1E78HC4dmS8OsmctquKid\/7ZFfNR92a6M6B27eF7DWdaKuufHy2TMb7KZsBeUp2cwCYPGt0RjOiwcKcORjDL3sBb08Zk3nSLs4bougtBcHnzBT\/htbIq+I\/lxEdBMmPUpRodb439g6Ov+T9iUgLy0hqZXC+jHdnrjqcuS+O1D1ykzLAe+Mi12w43eRdBlLrcyiD\/loXOkua0sx7BCeYudPqNg0dQwyx8Mf00clkxMuGBvUjTVeLlsTSdTE6kQ3az9NRtTzOTgUp5WAypVOJgk+S0FxxCo3dKSvowuE+4TEWE6YaHYmMTMd1wjScahJlQvApPccWj9J2BFTsMkhd1cXPbEiKI7XBq\/oQozdN\/oGBRMI0gzegHv5bxUk2pVohsqTXoaudS\/OZQbNvNSvAQEhVLWKYaCCyBJ9Zt1czXjsgLx1J2KXP6Kp6ujDHAmEnbNZJQYKFjU\/pJcXs+pIu9yK0uCCpO\/Ol\/GPFNwzBNB9Jn\/Dcrum5vd6u5e9SC1sNovFjqJeqtpIZ\/bot5d6513ZHYfIfqMk1+9rfubsQYXclV1Gzl39IzHmENgpWkRaT3h6yHBtUo0ffpr05JIWpQMmqimCBp7Lmn3vUCUCPgNStj21SpEm1PVIQ8rL3z9z4ninWkLY5PUhUBb7CxwnZMalSCjoFIXUdh0yvrOATYwAazzqWIdMG\/wSJGIbzj4BMPAz7Tao2vpSXHDX7PrvWkqoU64tBUwk\/f1WyvZXjwwj+y0EcLceonk1Y3HuJLs6mDe61g3ypLG4LgW\/OwMTfAxPAoi1hFDN8P906xVGy5CLAMGrzXGCS1EdPTW2ZuFG2iIStcgqVHx9DHusob2eViSx29GNmGqVS2zrIvj9Pp8h4J45jN2+AI9fnkaR4yOwHkM9aaOtdVFSX2c4kbpz6gg6DjWb6QFlMIA\/ut5JAT7HnFqmPTJdvsAEWFYVuWfH5y5yzaFIReZ1nlnDEgOTwHPUZmVyN+JVUjrSCoBS2pFu5IIZe6me+wsvv+8vqPfLtsTMKA6ca3fga+Xn+IVjVdMoOtL1nZTwTUU79Z1okjO6243ex8GMQ3FqansD0c1Zf248SD1GTLtIMq5wa\/k2LpZax4LsqM3NnTUVRx0lBT5kKkfUNEPEubn9kbgkmZqrSgm5Eu6Co1fZNxbZYhKBMouszfYBBopC+OxocANdBuG\/D4bLIHE9bOScj4Y0Fpb1SA9qyc85C1+eku0p5Jh7Basf0npohwvzXkHFCVryFMJiypd6xYbqCVcx0KK7+GGSN0LfUPKWDIyNEg3OiEgSo7HGjp2QuY2kULG96ISOX6XbkwUAdHpYQGSiYN\/PR4tcgorThihhitlvvCrrnycrWWhpxF5FJ0vzmdOHUaCKfW7kb2I5tJ0zGLw0cK1\/KEVxh6YUL7qizHOw\/ICKHuwfR0hLfL8g9Rh9JEmOqkn0geYsZif1LmOJ+s\/sPjBl\/1dXKVYhuWGDiOPsxU6wxu479tz2AO8GZfNVxuSwqukIfv6KlL5sGpPaKky\/YYmSmv87qsxAuNVEQS\/y6Ffsm1quqVmgCvw40Lbua6518rsi4dZ5j+qKQoyK6JHnnkwc2Fr7Pt58RTtb2to90ack7iNwRC\/K6UFTqsGpiiP1q6JBW5sLcd3SPQBjT+uqLnkWzEj9pRYF6QGFk8IFF433n05w6kPb41cAPus57D+JnKR0yBEmBFHYzA4yTwIZu3PoW+1CcpLUt9qNXYtJa1CJ2DY\/CGcFMRD4B9xY6\/nDjuQainPnIJB5DHa3UM0LAGTtcRKylp3WUwy7Q3+XqNgYHXh9AaoRgm54SbYVKKwsK4rMmohy+bBsxoqUWWBOf8d2\/y8FPbDpImhuen1dOluNdGH5qnoXVSOVQzKbHaNh1OyPYsMMHwwWM5vbAbFQhHYyCpeiG8dUerOQe7QK0z0mCLE7zgWPZyR3BVuUdjQe8ibHLCkOy9dZHUcC4P6pkavWlT83q21+yGMlitvLTIHw5gR5PvyYL3GaY2yU4kE7\/3NmKbF7xWlDg1sCxcGlkc9f+37B3GAY6nYBN95Vl8SOQopIVfMlR3ceVT0gSOldNw0FVmLN8jgO4S6bb2sG7pQtIH1wSniYEpKPvo\/QPNAGJSgZOEfSGOsfG9c5erIp1E9fNwro\/J4FmhBgB6NNXxnvmRVgO3HtXX4ScslDAPyshe5Fum6JyByl49xwcYvIcYSMsT+ZuVZ42XvaNpj5\/G2Z7PEOoiN2urSOqlQQaDuy58\/FveRCiznn22IxCx6G6NhJwtS0upvgFrsZgyVzDAmIIR54wKjFkt1iO5FxqeVuNRnl5gXm3TRKrYdR4du\/jSvIffclNpGgrfBOB2xiS5Y7U5r7xgTy36\/D6p6sjgr3wGi5T9x34QA+GVtyqQa7gE7hdDH+r9QjEVO5v6ZJVMLsfA\/AR289tI8MgIb8eaZKglSVSU02a5KJXKfMVfXXmdGhAD2GoPtd5VcmgfoS4hA\/Z2Ce6pB0hvXC5D2t7Fy54t\/NYe+DCx3h\/ulmFUOLVtkzuqhGZh2HQXOzHBWbZ0c61S+Xc8wNABIBMezibG74tOsVmcKvJAwxqToKPegnP2CXZcweh5XgzQfMl0M4rdw37wLOzMRgyp8gi7C4a99\/kcpDO6s\/cbEBcn7","iv":"d57fb090d436927c22472b97a54e737a","s":"e1b306e5f863ad2c"}
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