Retail
July 6, 2021
Burberry’s social retail store in Shenzhen, in partnership with Tencent, opened in 2020. Image credit: Burberry
By Sarah Ramirez
In the next era of retail, luxury brands will have to put circularity in the spotlight and rethink physical spaces to be more purposeful.
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","iv":"efa351dd916664e7adca53c20d597ad0","s":"dc62dd6fc20b6950"}
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