Marketing
June 20, 2018
Scott Galloway is professor of marketing at New York University's Stern School of Business. Photograph: Jonathan Fickies/Bloomberg via Getty Images
{"ct":"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","iv":"347494a9b2d38f2bc88ec3a67d0d00f5","s":"e39d02dfc8bf5839"}
Share your thoughts. Click here