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May 15, 2025
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Real estate

Full-service personalization stands out against real estate’s discount mindset

February 17, 2022

Listing agents trying to fight commodification should lead with the services that make them stand out. Image credit: Douglas Elliman

 

By Nora Howe

As agents prepare for a post-pandemic real estate industry, they are discovering that commoditization is determining and, ultimately, diminishing their value.

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