Real estate
February 17, 2022
Listing agents trying to fight commodification should lead with the services that make them stand out. Image credit: Douglas Elliman
By Nora Howe
As agents prepare for a post-pandemic real estate industry, they are discovering that commoditization is determining and, ultimately, diminishing their value.
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","iv":"bcd2fcaf541b7357e34ef8edefc1d158","s":"37fbf556718992ec"}
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