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Dec. 26, 2024
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Media/publishing

FT’s Jo Ellison on how she re-imagined “How To Spend It” for new era

February 21, 2020

FT's How to Spend It magazine redesign. Courtesy of Financial Times FT's How To Spend It magazine redesign. Image courtesy of Financial Times

 

By Dianna Dilworth

The Financial Times’ luxury lifestyle magazine, “How To Spend It,” has gained a new look that expands its coverage of how affluent consumers are spending their money with refreshed favorites and new features.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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