Legal/privacy
December 3, 2010
By Peter Finocchiaro
The Federal Trade Commission’s proposal to add a Do Not Track option to Web browsers could hamper a luxury brand's ability to precisely target consumers, which is what makes display advertising a valuable tool to luxury brands.
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","iv":"4a477ab7c6485c3f158a2e97c81d2a60","s":"977f34f1557a158f"}
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