Marketing
October 3, 2022
Despite accounting for nearly half of all luxury spending, men in China remain elusive. A new report from Hot Pot China and The Future Laboratory hopes to change that. Image credit: Shutterstock
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","iv":"bb445625275e0c894c8577526973b394","s":"324e8984d3da097d"}
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