Marketing
October 3, 2022
Despite accounting for nearly half of all luxury spending, men in China remain elusive. A new report from Hot Pot China and The Future Laboratory hopes to change that. Image credit: Shutterstock
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","iv":"2ead32d9e91e7caee1f5b4b4de3dd7af","s":"2e76ae357ee669db"}
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