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Internet

Frette aims younger with new digital flagship

August 23, 2011

Frette's new Web site

 

By Kayla Hutzler

Italian linen brand Frette has relaunched its Web site as the official digital flagship store for the brand, allowing U.S. consumers to shop the brand in an experiential manner.

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  1. In Geneva, Christie’s records new high with Aga Khan emerald
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  3. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  4. Leading with pedigree, Range Rover promotes plug-in SUV
  5. Genesis House presents winter light installation
  6. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  7. IWC Schaffhausen wins top prize at Grand Prix D’Horlogerie de Genève 2024
  8. Dolce & Gabbana introduces advent calendar this season
  9. Opportune time to return to arts patronage model, says Artsy exec
  10. Luxury Unfiltered: Surface changes are not enough. Luxury must master the art of rebranding
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