Multichannel
February 26, 2014
By Sarah Jones
Italian linen brand Frette is adding an interactive browsing experience to its ecommerce site with a Pinterest contest.
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","iv":"4df3a0da8f67193639a07304c60fc5a6","s":"692fd1c14c613333"}
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