Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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",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