Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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","iv":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