
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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","iv":"a91ad299ea938a595f1b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