Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
{"ct":"TnBDpuGfFVErl6M3xmB5bEqA3jRyDO3h8m5SYmZXtJEgSw9w2+TqLNDfmZ3zFxQZ9ByzzvEz\/aAwxX3ucwh\/2iz8KRdxlYVU\/pEf\/cSm9HSoSDr9raK2g2mtV6WOSc7xOtbdhWI1lo+gUxOl+wSR2ZHAMMf6p8yrNv+ljBkyljnXXwh1zUEot8R16OZtAsRZx4IMLBEh2+5vo5dbUbMKlYd3UeCxYd1vCXKd\/almfepstqRCjhRUDNR1DKTvgkrzHjBmfcNwfVnIK6z092wRxUMs+U0nVZffUOdt9GEZ9\/d5odDep52Jf6Xd8Vg1KaIAu5cYCkxP8H3\/lj9mnafmfzNNJ4cbzn2c1AoJF+LVrg+A7ocY5RY2Bk8mIUPi9MFJ8oc8ax4Yzl2h9777ehSDa6WludZDAx5ZrU27EC+DTWTLHG5XkoGDFkSNksnTAF7W+LXd8ZxXr\/EFudEsY+zd3KdkizcOpTW7VOEHz3v9ZRBJVMUPiAT57WxC4iVnxgzbpakzq9Uv0UKYTmnmcR5aRmW78EtzLNqx9gd3NUeh3pUJNDVcZsMA0lyS8Xf+iDd52JXRTDyVEuIuf6hlNPfKjcsqQ3ZJA7nYrtLfYMpwuHNI+XD5j2umMa2sMGtHUhulKrii68k7CS25ZgYHt9t3uM1Stk9W2gsQXIy94hlCRY9JaxDNCETrG2yRfCDQpMr9z6diYpA7zPBdPQXGrv0iTktiYHKrsWlAC8XALFDGAJetZgo2xEyvycrR6Xuybr92t4YP6t+K1JSazKqu1z5ZH\/irZ2O\/BEnNWLfEJsGikqT\/\/suQZoTddJ9IybOSn\/uwmhqbelIBKK2A\/tbDzGcq6e5ZZqQlVmdbyn4Jm36XPxczrbDP4EX8EuApvC3tLSHM0tPTeg7QOt2kTHehBNBBPc0hcFrZpwU\/HWYPZeZACAjUNJtaiIbup2HSyCZdwvFkOVsUkSwlnQa1rDpngq0rSY4uWxS6edJ\/OA5pvvtIvLD36soh\/YV5Axw4OdCCiAjAKW+ZqzjpmO87aCEMUE+ma6pXo\/oHuYY0yHCsbk8pnLMurMzXc9vPmzB2sm9vrjOnjWCJg9uSLewRlPy6R14i7LgwETZV0RZhX6IP4HrGWAHUVjOWEjVXXzeUbK6752SelN388e8CZUxw7AkL2s46wsFPqZeBh21EP6WlI45TPHkkr1A2iFxQpSl5\/X5sZlnZ3xMHuOC6LK9Rs6qGlb3DFLftZXGEO+lGIXxzy2jNK1LdnokVvELPNUoec2r6Xu8PY+82ASEBv\/bi3puyw0NddeNCcPaqmfduXLcqXJseIYyU5nXH3C54M32W9YSn3h5MBAFsszx5lqHpUPMFgC3xlLwKPZR1EtdLBVp47InS2DPOCb0gTn3P41j4n+PHi0ACE679KhsGljmXUYuonbgPwRRAb43j0WjFTgs\/SBMo+No\/+MaER\/+3vfQgvKLdl+ilA2dGgxSpVHMx2\/4LkjctNnqgu\/\/qGxdktITqsiSCssBSIEHUPSRUiSgCPNizNX0bw4q9k30x1YlIisKVwMYMzxjrr8bpNC\/7XQ9FsCmMsWn+u273vAF9lxuRlw\/rr0I6RgqLG6wG0V2ZGFpmoPNnZLNPKsYSOY08hgb6GykcCHNcnottPTTn+Pp1bOSHAP03WTyab7dgcD6tgInG6+WwE2cMhxjYjHqCqz26ff8m4gZEmxYbFX\/Akmwl2o+EUtRQHbpjwpzIsvKV8plFeKRPemphnf+aHdJfMcVP+EKPboh0iM5oCYF8D7aRJbXHdsKrgO0Udh0rWF4oWiEdi2qF4+bYr03U\/VH88lH+qVEnTd5BnLdz5IrEmnqXypBL5SqXa0UPv+5Z\/WPJSTkLSfoi\/qPeMeAI04ET7TkCakVRm8fqnjvbp+CkW6mWU76MRBKgmXTgZkPjz+r\/AGXGlKwTFJ2nGPXsmXnFkZyETyuSZ1N+qgNgKhit5zFV2q1fd8EZE4QwY3hvtuwb3NpF0f03tH6eWsKhg8uJXroSllP7GegqFNz2JHFWBsrlUDYUovHbBoml7LN+YlJq\/9ryZQHIVXEa8mNoRCnbNYcJI4suG9R80Q9jnspNtXW3Z\/Qak0paWhbK2wtiHGXpRn379BwoW6c2Xm6iRHrgup2TVCE+EFVQxkRcmrYMFxNZXinjk6s2Nk7Yuzvw15L9aEr4QM2Y\/E8l0VwccJt2iTL83nPSuCfgaBqBWadK3ABlBu7nRKiUxlweRh3DgwRCvvL56c+gLhBuZyZ+UZ37+lAieVAwtnwBZUgh5QgAXBbTHg0t86KM8Utpv4LVRWMi\/Yhlp2AW1\/PAAB6Y44WeUTKrFVfNJSKcSDAU3QMfc21bd7tVMGZu0xiGRSfeZObm9d3ThPC1JPgbmOG4WXxuXe5xlFkjVC+QA0HXpcaSY+mU1K5olBXnBC2oINNzj8VZ1mvrW0xgVx0qIIAARa4JaexfInqLt4aJI6cXMQuLjeUecYb8zKJ3Yc6l4eMsFGfN0vLHaIAUWTrmu\/7qhz+k6jELUG1tY\/y4cvPhg50WumNSto90Qwh9aap9h9JqJ7oDmJ6DAz2FtPa3AMxRBkDnNu4n\/cHrcou4EBSz4Tv\/l9jHFF+9xVgrw+EJDPROZGTI2lIaWujGd6RhDLCv+Y5sSUuwLT8hYL4SlQ7ecdK8gH03p4TmjyJUs6PDRj8eFTPOXMaDAegpHWb3RQmZyioYuIWWBabXBgi35Z5m+KKvG83VchkciJ7yvvyKuyc3K60tmTq+yPpXi8t8BIGBRjTVxXOOreUz8FqC2vAMb5Lt\/Q7X8sm6ynD8xJ+yg2RbgmijoOy9pJwApgtsCQA\/VEIT0DfAp\/wIsgp\/JYJgk2G\/JwPiQaPdKoPDruIJCVFd\/1LVBAh9YOWqONvHLtkKlcMytZff6ypOvPFEfcOB1pYyWC3GCVQgeOhuY9pOtZ06021fVKD0rF849a3p\/+Zyh\/a\/GW+qJJpJ61h0riGNsFKa9OSnGzrCUZfYM9NTV05tg+IVGveV2UGT5StQpjpSAYnCCpbUGmdTe5Wlo\/j6lAXmjGQza89EDvDSPWdn6XPTM615\/vD9Xj9f1niTxvW8sxCIRExXVIOh02UyM8gxh\/zI\/UAbKwPaT4rYY2Hq7kFg6jERFKU\/ONexbuzBasPRYL4DlleC4asmkTYr0K\/mw6xwgy2fu51Yn8Ysf6Aw+dToWcccwhglzP0LoqPlfTJHcBy6eaJp88cgw5Jncw8RaeZNSyOVX8oKIldHSJ4rUnalcljhPxIazKDmxoc\/FURs0U\/ozyB0VU2vRjDd8cHw0mODBasjobeK1Yapt0U36ZBQtnPbs6XGa\/+Vks8O8Tb32XfQaAarwEPeqlmsEDc3vJMiQ46yaeii0RV8FAUMaEjutjBcrn7\/xbIKG1i+D2OddqDmqPaB2YPTnaGsFfZ\/TWdMqHRziStrbXAOIBJoS28GOp7IfIblhWWTo77Kf6MbJlL68lX4SVnHyZ6oUMxOGTXrw\/y0ZCj4Jq14mBxmQQVFDxA6zTul0AYwORbUSEPBkLKpFHfDVMVh\/6O4ffAGoEfzPAml0PjH4wD2PtH28xUUWciss\/exC13tw2WVL1MyUBsLcogWAACUgq3wxj1QIVkmZEaBHmMU4x3nQxjo+qrAy17MUYOQdAU1KGRbrfgxNb2u5+Tpho\/IbPwct0hqSCkFWrR8z42N7yPlXKSGtILX0VtJrEto9IhfUsic2PxZD0CsFFwDKbqViWtqnKk8xC1phDnC6Um+\/FFdse5GZxBrMUrutt5j0T+q2tPalP66gfJr\/mQaqUMl6BsNAlbXY0Q\/+e2LzL788bMB\/txYVm14LhNJIXAgvPlIfZbuaTghwYPNhHTo\/e6WPgsA8m9zZBRgYp\/BDPI8mnFumSG+WdQgrURA8B1Fxeta5vVRynPhOPwMhrnuNSK2UsQf\/FbjlAirsSZdvFkgcJDXhdMfR29bd0\/CtwNagmpp81BNm1Rpd6F4t8RcAVRnCzW5nJVDbVk15uxpZOywljgZ\/wH+or10U89Z4mBwSO6ehOVy3DlcaCluwFRCZ074OKjR2cIDJqWS61nx4wNAHm+CJ7Ym7qRQPfdo+mQytflkZ\/P0v1sg8uyUTBgnXTKi\/MQrINtOpfNpafZrbNzhd1gljBP+Djgpw49zEtT10YrY2nKnJK1zho8LZ+mAsP0HsRlLL6eU7SgZuWMKGa8Vt17HgMdnbXw9xP8HFqX76k0WsimmAALsxLXe6PkWIaOqDd8\/vqsgUKmPAO3af6vhXTRcRnFHKGMKOL1vpq0lCy7JuTte42INJ\/t5cmYI\/KMwwdQzME22vfus5OJDJGgeGNgO81hq2DBligdlfjmLX3EEkeCX5W\/WQ8XZP2aegTXHxKTZHyIVg11rl9FTBW8f0Mp9AYZj1vnYQhHgg\/7hySl8EpsbjNIbp8Oqouk1io2+kBp+A2wzLcSrbTVz0zgxBFF5IVbxlfvNsNzJaB+cbfKMPjK32H32zo+j8N6a1YVPO991IRh9UzvSZIKrPLmUIK0ig971lRUVzvV9pWwtQhsdGxYIDDcL7MzDyudELI+nqadJJnymQ364nsP\/uvicFj154hUpDYM4EqPzeAYC8LVwkbKvvZ8UOP0UHzQp3LFgi8HaxzR9soc3wRfxr0e7HaV15cQveA87W4iyHvcU9gCXkNOWniUEh0cO9jhiqtSg8dOrvP53Tmkoq29zBTe5V76YPWQ4xf4pXnodB4HF1eAkPsDJBu99NFy+Gm6Y0yfvoUfyLm2um3u9Xz+rLg7CChtOG1qWQPFSCjk58X1VAUKVvXVux8DmBNsUfN74bhB+gI2NN9E9aZg\/NZwJPxSsN1\/xo+RdBMkbjpZ4f5F\/LuxuY0BT5lBZqG709Y5BX0jMLKF6WmdyzMEHZ2Mt\/6GwqY7dA4JaQsbOUaugBITI6EctDACHm8IezumssmCD4z8Y7wHZliadqeDlfs34KCJv+IXwAfIz6V3RO06t4wXajkuxvhKTMjAAa0+ZmV0Q7H8XA155Wft8HcwPGIn03DI86WkRYgR+Hz63gyjjgnIf4LqCudgxEYDurDUSO1gzjj143pTFZulilie+qd28jdrOSN40oaKHiMDVLGOqcXCdD1+ChrblEeoKyE1V5xNp7h6bJgFnLwL+b2CbMCMZZdxgk1fm+CjBNIqOGe6U07Moayrm+sDTZ1ExpBLbJFVNP00rCLLRV\/ve7Q9cpPMgf1IR+MmNss+9WzOIn9x7IcJpTrpl4Gbq6yeFF1n0W01lRCM\/fEPtaR6yjd0mVYNEZ9KUknbiwa3AdOJW0p6J+56Ffp2jOcvy+elkj2QIYu2DjoXGZKAg3KHDQK7NMHEnIMY\/ser4hC0bkS7N3aR\/ee+um10\/qxShppk0FYpF0pfStOwJP4ZF0bVSsNxBYS1xafIOlP4OT6NbEbOc+0F1rkkzj9jQLv5b0gWQZEQemv6tU9RR3mqopC7aVSQmEY2tdMN3TEaX1EUtNe6fwsMYmS0iJbi2YY\/Juc1WRtKjLJv5jmgojMrjo46bFgc7+03Mo565vClhQq7GBUmX8pNJ1zPp0PTfUHFqxlBy1SLZOlxMc1Pj+3CeskIg3ohaT0eGEdnbcMdiY1pbu59QxWJJ54\/TtuE4yHOOmnM1h3EfxAN8qY\/567qQKC+jCQdDRioOgPO+M7\/zAJYoh6yozth4tYHDgLlJ32v0K5t25LBN5\/nB3URGRxlE6x75os0JLMvJn\/ibVAkM03s55ooUciOEy6zTQCgHi6yktRT6RbdEOkQCZ0gDXsXjEGpsORlZU+VeA+K6P81X0l13aokt\/Hxia\/rOMegcCzVDTQ0j62MWNcM\/baAzCrXIf\/2rA4Bn0k6vOE4Yda3g7Z95IGDmiameuS5VrgZee6Z4y5mJOkgm+qSc25np7QIDUpYrbI6b86vS178oYje12OuBWJ\/A4dJIWOZrNjQr6pFmm1a4z5OizXKBHmyynTb4RTuUivP6H3x7nO+G0vdda1sCEDv+qrhgKYOVI7l3hnYuuCTTM7vXag8MNZBKs\/uTElsl3GKFpNq+pljdTBhOp\/5kAFFFLp+gCwxP3BhqdMcU4s9iPrUnlIwNxQhlTJSfLQ07t4KtzGeRwRQPJTIvB3I7ivsUudplv8LXPnZy\/bshA6kU6Vy7Z2Qchd7Z1cNb9Vz38PwgDnD5Ghy6qn5t31j3m7FKft4YVJgvVQEZ7bAq7\/NNFg5UtLHMrS1zw\/2MpSXhB4Qh4ehVLtWAkI+9012hyjTDNQ5skOsFCJV4DCxduGm4h5Ei8ZgGDRRusMpIcvmhV6sr+\/djxJb0r\/Nsjz\/6NpgXxlTs\/Y+2idlYOMe8l8y9N9iBadyWLWwJD8r8yvJC9teWzbDGKPkJZhd+Z4YhgRksJXmYO1GE0UJ\/k4DGg0+QhLz0oy\/xlpE6l+wGUjxCm8Gxf83Nh2oaaViNr7C7Og43ZMb7yqvFN3HvCc5JAhqpyVz9GaSTniwW68tlEgOXrtnsq\/EL1C5gmr4DzJKkIAYUI4QTbd1PLnyhlwXP91erftRpURpK4mr3Yba9y0tqk7qdYazjJ7XvmgsXintEuQ2ZXR\/8clcEt+HuLQRw\/lZWtJ9OZMXb7vlwgSvv0FatDdtbXemT9KEjlG6a8LB4lgCRK88ahfvMh8euoQf9L7JGa4lZe2Y5\/db+au6iKMsZldjcaaJSA1HhDd\/Z\/n+w9QapLpH+FzkGgCreOgUpwgl8gxz95ulkCHQTMF3ejA1DxNYekNWnz073nRc4Cu4eJmxqW8xOIoxPi5xyPmIL1+h+lpp4wyBX20Y70aUQ+As1Ubzv\/dopAaECIuyIwaqZWwM\/imcC+ozdys9MabtZgiH4BB6MMZ8CK9\/Mzs6Ld1OabQ336vWFi7BC\/I31BDPIjuuNAsfX6TCjB3Sg3ji+jk578JiZ0BqQyM1lG9rg1drMmusfo\/bgr43EEvekwT9Rrmly2e9eX8v+FX5u5Dkiq+MVtPNoSJfIonxZxr8Qges44Npcy839rUa+YJvU2ptL70Y6zdtsa\/2yLHD4eNimrqZIxBxCxW7arxFIoFtUJxSOvwvkdd1GmZby\/cb6xjoDWzDYuW52Mtvlw9SVbN0M+avV2xUVLIoVNc2HCHsQWjtRTWINNiS20fKk8jjFEzkZgJtWmDQK9GlhOYBHRGssK3c8UFzGQMd4ntsE1QkbWd4C2McEEEZ9mLnORAsIDS1l\/XVw2ReVP3bGLlmVkjWB32ySZ5xujT05OSngqLvFPvKyh6PaI2lvEyx7ffu+q0qfoJCzqOjAvOJOlxWtYAU8XlPt28iLOQu9E3daH+OxAt0hLAfb0jIY5whNaHs\/lqlLIpB6KmXSWyAdgy\/hqEPmpgjXucHZX7vwa6A7bGYEMOxw1p8lncdt35dPf4CEHHJJ77CRhaEMohxIit\/+yL260RJ+iUtCQHP\/54YuKRwqk08MpGkDLPqWY0pRaRxKTramtWtZH9BrMctmIuV8GPBphhYKfcoVcVkLPC\/fjs9rpsWb7OG9hf4jvJ\/dRsIVfag25ZS+eLmZ6hubCXPwl5mdOQKkg1lZqrcjjyGNXUa52AJuVIAa7mU1M\/i0yxpVbnRXH37z0vPm4vn1ab4wq0UIeKGap5TNo8wpHhFW\/QfcgbL76jZ\/lTpscUBAEFy9Ixl6L27XFvZs2N1WyK4Lmw97EXG8oH+qewLp5HfVKfUsDPCuWAwAlYG0nuFq+w8Ep6o3KqJ7XTAaqJh+oE\/+WZHk4jWToRyXtVHlpaGDF0erJvzQF6AS96Q7+d5Q29KarPDuwMu\/xNiA+BXNXWTHKEJB19HpmM8ES1Uau9YxezlXNpa2rK2xf2LAUg0bFHfiBP9ON\/3s2sRF3v5qFSBZVM03Lqe\/iTo5HDc5x8VbgDswf3dmMtqYHxHz4wWRhpQMntNivfS\/vpqibluUAjXV4XirFk0z6p8r8+IHh7VKgjDnaOG+A2si5UyjmRc3EuB94K7JrnU57NfX\/og+\/qXtKF\/6\/Ni8bJ+Xg1t9VETcCdTb68AabJpkmFkbK4pute2BODdJnZiVQjzQ8\/xchSQvw2+VyVtd3kSi\/WOFlKCHcYBhY7U0zLWmRamFJJQwJYPfezJx5YFf8\/EqA+IHgxOFjuuwkPg4XLjiWr8dMywvSc+1MvkXHarI58x0KddvmcEhqkt7JjAa4BcMhbNwElPMZGa54yqa9St\/ldUJIQm5DCPOwqtbZ+IddagxAy9SMbfpp9QASIi4HC8NJ2s7dawxiqXabSy1NrY99evlWFBiiNKq5tt3XdOBLDrBkCfEhLyD8XkJjtmu5RgtK51Es7+hGxfjJdOQJL01Bxn0f8feSt+\/TzxOMpkc\/lo06+6Mw81SpFI0J+yKhr\/7wgdbPmCgy5a9uT3dxwBLABljnkdDUFGfwQlWwAsPrqMzovxDbeCitaymVwYYmO2gxs6n1vlYAPzx+yxYDmbYWeyrsS30jhPfMwElXLG1J1OGShTT9yh9wtvXMeWTp\/UMDeNDooyjGaUtGBqO20KxmargtlbQBlGksna3u\/W75vJj0Taks68lqK7PoNOE3RtF05FzHI5P9T8yAARmFSu+jJMniCUqTBZA66LhfT40ioYxoP419bmYBimiSEeFMuWWo9GsKb9ubmE7p7BHSQdR5C5uzvb2nVTYO9VHAirupHfsy3npPQ16NGV0aNJdkMBwGXVP6aSImUUZhchs5MEhMoq8SwYOfMERRLZouNJ21rqD8q\/yvT32l572mlhV67hjhZ28+D2uG\/j341Y0CyBcaRuaavof1\/hZYQPuhAiM04OfaiYAcX5i9MHtv71wILrtt1v83JpnDKL3kS638tfk94WU8cH9K9\/xAkOKXrwI1Iw6tp3ixyxbDcFclH3QSov6ytJcJx7+aRx1dzRlf08UsEpajDrVrSnnNNpY+DesM4D1vms6ALY8pJ8ropLTrVVBJY5L3L38IiHhjFeJgixQ8wDCrdbC8qwKFn94WoHgftVOv84zQbeyUY28EsR\/INlpU5zwpxsSLokPi4qESXIRhv1hs+8RNgpGm3FpXf43ywj5pN\/TeMhuMA0SPFet6odtJbm2MjkbGQlybcsVpQYgKvm8AD7OfOfK8jeTeSx0FwMw3cvqoKs2SbbsxHhoclqxd4Hy\/7ApW8Hg3LvFY1fVuNSVqTg9\/A1dA80g58prrdgd64bDO3iDDkC3QgXwTIdDkDH3ez5aJ3Yh51b6KFcT\/noGVVxWPrTJRN0jpnyothSiXgSRCfE4Xf6cgPFdoXGCsTTbDHUdFHkFz7Wr02MdM44QGW4+C38DP0pP1MnTG5G2wAmfj1V4f8B0m6dyO0oGmsn2JDNkrK9ttyqCO\/IkqbuWpbxMjz3oMof\/14TTwLvUpZY9y6PEu+BMimf5qyMwTU3jzQGVPoXTYZGgyRPQ9fTYWGKLDvU+yKhvM9817L855oK5wH640PBVVZTodAy2pYZm4ofdwkNEwisIdz52nMTZWccRb8xSrDGllje\/Ie8lL4TYMW\/qsLNTgdYAm+EYHVzk3ca+0Vp2ml7ZPPD5ZVpKpz5TcYmkW1n6s5O970aXPXziFtj7VZ+YFCEDyxdQ9YnUjvb\/+pckXtNiB+mXQE+x7uPhyBPKR+UWesrYRrccfVVxwmQKnLkJu1VaYNN8BszHX1ijrl\/k8laXC90eid3gZSu5rrKHlZHFPXsuGHPBoqab1QeBr8wUzxiu2oArB8D6wEb2DiH3zUEbyM5Bo7qHHreoYmhyL3uj8gELEQK\/OW4vqz1v2E\/UR47dTfFnhFF1dLCsec7ToErGiuF3RT\/dXsN8Yqk=","iv":"fcc299b65d11dffd7e4f5b47d773f49f","s":"1f035c7353384b34"}