![frette edmond cat 185 Edmond Frette Fall/Winter 2011](https://cache.luxurydaily.com/wp-content/uploads/2011/11/frette-edmond-cat-185.jpg)
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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pSgRU\/Z+Ohd2uNPSiGTtQhY0Z2jQZ9U233SPzOalTwJ81Twrfsn\/YcmtQpaONn2nLuORht+fNpdLii1yigh7754X8Oe3Vrvvi1N38mS+9LwLwkQ8f7xPXJ4Ee4DnsM3n+dhjuKUfoWVCOWGmSBvYKwR+VJl\/aH91ysfSnx3QgYzvxf1yXCK7jeacGRvaoDvUCnihYXcULTMQsv2KIyQ0aZd0\/qcAym6rgPFQpc1CCuP2MCd3\/XUlCrf3VlrjN+ZWFqAG53JxhbqYu+8IrjDSgm78y\/RPWpBVOocKOilDd0qOoJh28NXTtqDztonTDsdBX5V3989bH5WSXxuIQBaP9BK9Y2zpNy+6MLNJvlB1L2iJeoUEh4JPw98pPrIICbsAQ\/RCQkm9VDyp3y1BIK0RIV2PcyyveBSTHdM\/D\/jTiWnBySVCpsOp9gAZmcYeCQBBqZUwXfW2pq2\/CGiWjJHwas9Q+AHYlDOfvEHFi6bCYc1V4Tj05vse8Ie94KgHNKiwj83EVObHpSAYPmCEdSLSTeOcZvXRNp1w4wKVt\/0HvC3L+BWe2V0oUN1CU4ACndzzZlNm3M4q2CEVKXwDGBm4kYQQ4qwrpz4kuU6OZUhstXVwCChpzIziM1iVOqlLgzmDJY2iDD23Xo7Z3G4CFzu9T+6oE2uKWID91TxFFjTO40bhyiDKF6w86FL3zeC5KcfYfZ4qXOJ+ldKpVc63xHKPlmkPK9Qf2E3gsXbUbF\/i7FlOW8P1Y3DjInTRC6OQq3CmdUR+D9kvWfCi+KWHJgwB1QgZMrv2I7h4+vDuwc2FkwGiFqugyznlCqsRZRyoruin4tz32pZxaRCtRNpSYvBQJfu8VLFVfZt6iuOoHjv9ZbGseH61L6za9\/9Toe7At4DSwfikSVTUZ0Ri6sr4BqJD9wy3X6ziWzN6Do2pctwY723CVBAIzxUj+41rOifaz+L1MKlrRL7fqHGbTanRuqP0fzd6V0IvMopDzwygnhGiMOjty+6\/zweX+d4H6Q2TL7PlKWKghZcuf94N2Nqeb7KVfva221OvRCS9V1d5CsIHqtDnUNNzHCLGwH1CQ2BVo6Xdhw6g72JzzahHQHxcOh7idqDcunwwApY\/mcSEv4UKGINFa2SLRxUemmtWK9Kxs5Dlhk0KEaqKP8olSIIpVoIdtx9Lv6WecCwzVqEswM2WJGLA6vqkV8yXykGdLKVRD3mGFZ12LLCHIV0krHnAtPjYd\/IX+dWqyoMfyCMxIMT4ie6eXfAlu4N9Ripjke+JfeDl9XjvebGuOsf\/kzj7WiIQ9W\/hozO8O0ln1pb2UlZWm5YOmPTB1PTj9exswNjC4psApyz5NvxqgUR+9G6lydDB\/dufHBuS3em+1ynKuz8MT6kZa4mGTLLnHdDlQIiDpaqVuYu90RQzRWlq2fZMA3A+5eKgNH\/NVGo5NG49jdTbHmXFOgKVBwV9ckfJzjiwFYj7T6F3nujmoqnItp3F2kQc1cvbLYM0o9JBD4PZeNaqZq4R9tRfwNF1C9bb4s6XqY3NIs8t6xGA+lpwpCw8Q8MHCXC+fG5\/PjrNoxbIPmKf1Vha+SsYIOsqqWyd4SWWZvTlfi9\/rH\/5HU7B1HS2xxyeIxU1Avxo8sTwjT6OozUMcM7q8cDiwIwsWOVByUDQ+V42u6F1Fg\/irNcirisV3GnTGDbUUR0fDf3xAyBuSQn\/kPg7ato8U+G6RTQZvP05nBAn1TU\/lvLXT5NOy+NhtjM5W8HAx5dB6p\/ub5gA8rytvp47xnsxjKCQ3CuZkKQ\/nneRNiI5TWO3hLhjgOcZmL4eaf7t9n1ZJPzT\/Wd4wSRsZM5nfZ0pohcGGfQBFfhPFTUkB16Qs6zJO6HARjG5xmOopYaOYpczM+tcY2s7Ts3ZQnVWvQ1l1Uy74O4B6EY+jxQ5GjJm5aLmql4J48DzuYD8JnVCZ8F3YozicXV5BpiiTw+KzLjVQslVxwiQXiQ1BlxYL4l\/dgf\/kB2iqCCZo\/Vql4SOWY3WB0MgfysvW\/1x13fyn6FsaFwBIk8iPYYCgIY9Ph6DtVYfH2d4DqtK\/iuyC\/AC6XJQ2lCt2FTq2hUw0zRGw5eqewiP6\/6l96iRC2QB0HMThZJVbdz2+Slvb\/g2prb\/ACLTNh+s7wDpi5W6xzAyz1HckWKaMMB+ISQRKf0Vj0MLA653Um\/rLxJMbDXbakvvGXVrHVkI9oLEl9a0hlYFNlHpJQiSxNIKj6tNACBnhAL4SJOdgXbq5ClE7Yt3Tii6ZbA3wJKFCKucj+WNg5lvpz7Oj5UlYWnXCxGXAvqXocJtL5OzXBHbKIf\/1h5kD3IsxG23x+gxxHhP5kXP4MySzX\/uGZJKT+ZUz9cY7jXAnXWe9tjT\/VjG22MLNBR\/bMoXctqXKEekr3YGpk6BZeDqbR54fCYvvC6iVXmjeSSMV8iqJmCS5Eds2PX7pODMZYVclgZyuGpd9awbXxfDvXxiTs5Ktrc6W0EvaWTYTC9KE6g+zyaxZanwf\/jA6f6hqWp0jQ\/rFmyRxozLfRjt8g5hsJRdxGV6E6IlsBiHvHECiiVz2ddjRNGOfeII0nOFIU9ZM7ttLP4JF\/fBNW207v0849PGrlm6cggB9i5sZkAhHquf\/Trho\/MivdfZK96CPcyGDE+A6GCCw4qOvAWtFE2cl6ESWV8mLRYLqUy9UDx6CotDIymS\/BfLGuV8unJ0ziM9rSXXbacGG5R89mdBk7rljVmNY2BvYjWUt4J+kK3xQItEi898CdJ0fG6EpC5zIXjb3ngxVyCUt\/RZJ\/NNKWxtLsx8x0gJEiCgLj6uXVtc67qWTX+UKrjRIHBSm4qiHaXsI\/yuT0eLtegEEUX\/TPQaiGWKWs3AnmHErDmp0cq41FXT0o4CJp5MM\/325j6sLnLTdfPoA\/Hm+WgV5IAIP62c4NorEkW2zD+KHyR9uLFWaHii5tMQtT7yb+\/DeEhlJuMz0idJaFsgu9EVJljTtqJaXcGBkINIIuvYtHtYOYuhF88BvK4\/Sumn4bPCxi3Ue+t7XhINQBsdGrdXUEB6Ph7UFu0DT26b+uCynB8\/IeeFpUVFM9PvP2jroC2SHLAC\/0Vj9kpScutRzAu5HD9R4IaYDBodvYMOniTE3Pg2tPCLOy5j9Vm7Sf2P+EAtKVIh2ei5R1\/lyHEDUJ4lS9hTOabcZc0YC3HeYvqz4OARNKR+IOSCBmdjb+ezx4YI4mmDcFJe+K4vpfqQXVfXLAU2wX4an4u3tphMb7Sjt1jNgSwd0Tw3OFvociWJZkdNLrBP59ksiGz+G7qvPNMSunoQnzTTYW5ZjGvtg7m2AgWIUCqhpokFTQoR9yDEK9YAxjUxGDIFXCvoMfFqQ4nz5vTnOFELF0bNfEDv4qrohhT1Mt7VKBzGw0iXautqkXCCfQMtUL5mKohXCOHcnl\/G5GyuuN\/NmeqUSv3RIcRhbpf7TR+AQgTrbJ0ZXVCW5wSmnNRa9onLT26wmEg\/x1OT+ZGMYIK95Z1xopGI6Zjakii+vDDmVJ2XswhYSrGpcCQRS8wySFpPdUt0SNcAJuv\/qLjVttpEnxDx4XBpVufga8KWk16sDzgznCS4FrczfrT03PqAuhPqxwG2kknA8SiwtI\/PkEpS9gSVpiQSajSfBiEXyeGzAvc22GgFGcJwvJ3MQnB0mGwmJaEuxQYrMMYqAcGQv1VqLu6IGpMahER30HKUNGeUbQYD49csjAcyflgdEpdyz1rMdIroSSNo8bwzYelpzklzLJoitulNIc6fltueIStTq2gYqb12F+benOalNMnPa2zsIUqVCPH8t8shlKVRpSGrUnwmuJUGOiutPRCjnA0HmET+d3SxpfH9PrfFly7RfsAUPXg0kn0yfxaDgalRXsex3xwE9+Y+7TJyDwgmmPVRZWhSqFdJHBGb7fCO2Fj4VlqiPTIOXvY0nShnIzW62y6lqHHvzn4HsF7\/6upr5WxTxdSVB7XPb8VJ9LqPE0ZDeHMk4UGkT3\/n9kup9xSgCT85bswEDUkCEoF\/jPP\/09xJmq3Lbq5qqx+6kf2ZDtVIYwAuIfnPIMM8m7kCQVOPf6wNc8\/n\/pfC0rWDusHlu7ruk487oDonoVzw1ml2MlDmX6UKlXAgbMvYQh5XpbpykwR\/75O4xYntImUCwc8CFo1S\/x8p2OufoKDby8NXzi4dV2MXKmmiHGSwBYDLrj1Z\/3eKtxvQasSTo66id7E6UNWY\/xaOckIu\/JX90OIY7xsmPxkZoLYC6arQigjD5H6dujHs4ldUG+3oaw2kOLqj8cWt21BAV11MV3\/AVJQzR56ieVyvYoxsOVzKhfo+kYI8kekwhukHUEGqyA8OCK3FHCLsv\/ANM++rrqlW0BjjWHmN9NBThqitZHt1+TRgfk1FO972DSL9Lyg3a3jaXvwDLrDD0I42hukjCJ8LK83qwX073iODAovt0NhMdrtD1vjc1pxnt+6ewHPkP3URkn3VJVMAte6eJF+hZ6STJmWJtqBIJShgk+u2+oKbjRUW72BDdBpJFejMYqITiTitLGRcZ\/4ZaDMA8MC9CIZbsX6XLEKCpd3Ph+1x2dmx1I7V2e1vLF3j6W5u6FX2dnRseBl7hywJYDYnGhO2BvdanVQ4+nNY31MsdJvnG3vMPoV9jzrBhYBqIXuCsOUT4T0\/z5Gj7WSrLhNoueTTca64vJM7mONyIUwO09PxL7UHq2qYnz3\/aNEcdh3sS8db2pDI+vyrMCdYuivxcOrxAqf5AmVEEu2SAMP4AVd5QTI2SVcH62J0XllIgczZ3asXFhKYOHFVRalnSyKtvLruMaiGw3ctDHNCkYl+fbjK0WC40MLvv6ZcbTn9UxjSR0JAZDDADx0+8q5SsWUjLWOvAnExUyddfPCU1Td3ow8FuD5YFf2BEg9bUo9ReY3SQKGXAs=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