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Home furnishings

Frette CEO on why seasonal collections are out as linens brand contemporizes

September 19, 2018

Not content to rest: Frette's bold new look. Image credit: Frette Not content to rest: Frette's bold new look. Image credit: Frette

 

By Mickey Alam Khan

Seeking to match heritage with contemporary needs of the market, Italy’s Frette is transforming itself into a global lifestyle brand that goes beyond bathroom and bedroom linen to appeal to consumers and hospitality brands.

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  1. Happy Holidays!
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  3. Mood of global millionaires in the pandemic-era
  4. Preloved items from Hermès hold highest resale value: The RealReal
  5. Luxury Unfiltered: When brands fall spectacularly short on client service
  6. World's largest RH gallery opens in Newport Beach
  7. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
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  9. Ginori 1735 spotlights holiday tradition
  10. Welcome to the new Luxury Daily
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