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Home furnishings

Frette CEO on why seasonal collections are out as linens brand contemporizes

September 19, 2018

Not content to rest: Frette's bold new look. Image credit: Frette Not content to rest: Frette's bold new look. Image credit: Frette

 

By Mickey Alam Khan

Seeking to match heritage with contemporary needs of the market, Italy’s Frette is transforming itself into a global lifestyle brand that goes beyond bathroom and bedroom linen to appeal to consumers and hospitality brands.

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  1. Luxury Unfiltered: The real reason luxury brands fail
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  3. Pucci partners with Mytheresa on exclusive resortwear capsule
  4. Vestiaire Collective calls out overconsumption with textile waste campaign
  5. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  6. Gen Alpha to reinvent auto, beauty trends: report
  7. Acqua di Parma opens doors to Parisian flagship
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  9. Luxury Outlook 2020 - Luxury Memo special report
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