Mail
April 2, 2013
By Erin Shea
Italian linens brand Frette is boosting transactions through a location-inspired spring/summer catalog that encourages consumers to shop online or in-store.
{"ct":"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","iv":"c0632c0e4ca5dd72a9e439f55e5dd3f0","s":"f345a19b5f9ea216"}
Share your thoughts. Click here