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Apparel and accessories

French luxury brands draw growing online interest in SE Asia: study

August 6, 2020

Louis Vuitton's cruise 2021 collection is playful in its presentation on Instagram, which substituted for a live runway presentation as travel restrictions persist for fashion industry executives. Image courtesy of Louis Vuitton Google searches for Louis Vuitton have grown more than 500 percent in Southeast Asia. Image courtesy of Louis Vuitton

 

While luxury groups have seen their revenues fall drastically as a result of the coronavirus pandemic, a new study hints at a recovery in Southeast Asia.

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