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Fragrance and personal care

French fragrance brand Creed sells majority stake to BlackRock private equity group

February 26, 2020

Creed's Millésime Impérial, a salty-sweet mix of citrus and musk, is considered the gold standard in fragrance. Image credit: Creed Creed's Millésime Impérial, a salty-sweet mix of citrus and musk, is considered the gold standard in fragrance. Image credit: Creed

 

By Luxury Daily News Service

In yet another family-owned luxury business conceding control, French fragrance brand Creed has sold a majority stake in the company to U.S. investment manager BlackRock’s private equity unit.

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