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French brands begin countdown for long awaited Rêver2074 explanation

October 29, 2014

France's Rêver2074 effort France's Rêver2074 effort

 

By Staff reports

After weeks of mystery surrounding the Rêver2074 initiative put forth by French luxury houses and cultural institutions, the full effort will finally be explained in five days.

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  1. Rolls-Royce brings new showroom to Abu Dhabi
  2. Manolo Blahnik opens first Shanghai store
  3. Bentley anticipates first electric SUV, arriving in 2026
  4. LVMH partners with Swire Properties towards sustainability in China
  5. Balenciaga, Under Armour release collaborative capsule
  6. 2024: A year of cautious optimism in the luxury market
  7. Luxury goes local: How luxury brands are winning over audiences by going hyperlocal
  8. Digital dilemma: Why copying mass market strategies is killing luxury brands’ exclusivity
  9. Actress Anya Taylor-Joy hits Fifth Avenue in Tiffany & Co. holiday campaign
  10. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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