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Nov. 23, 2024
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French brands begin countdown for long awaited Rêver2074 explanation

October 29, 2014

France's Rêver2074 effort France's Rêver2074 effort

 

By Staff reports

After weeks of mystery surrounding the Rêver2074 initiative put forth by French luxury houses and cultural institutions, the full effort will finally be explained in five days.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. Roche Bobois furnishes boutique resort in Turks and Caicos
  3. Leading with pedigree, Range Rover promotes plug-in SUV
  4. Audemars Piguet unveils collaboration with artist Kaws
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  7. Women now represent 13pc of global billionaire class: Altrata
  8. 2024: The challenge for luxury amid global and regulatory changes
  9. Pomellato reveals exclusive residency at Bergdorf Goodman
  10. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
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