Marketing
June 15, 2022
Gen Z prioritizes privacy more than other generations. Image credit: FreedromPay
By Sarah Ramirez
Gen Z consumers are less likely than other demographics to share their personal information, according to new research.
{"ct":"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","iv":"2875deb97a56e3deadbf5acfb5600de7","s":"c3d6c8a8f2626909"}
Share your thoughts. Click here