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Nov. 17, 2024
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Fragrance and personal care

Fragrance improves brand awareness and revenue for fashion labels: report

August 12, 2022

Many of today’s global luxury brands, such as Chanel and Dior, are adding fragrance to their repertoire. Image credit: Chanel

 

By Amiah Taylor

Coresight Research has released its latest insight report on companies leveraging the fragrance premiumization trend for increased profits.

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  1. Leading with pedigree, Range Rover promotes plug-in SUV
  2. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
  3. Dolce & Gabbana introduces advent calendar this season
  4. Versace signs NBA player Alexandre Sarr
  5. In Geneva, Christie’s records new high with Aga Khan emerald
  6. Off the Cuff: A Q&A with Vestiaire Collective's Samina Virk
  7. How luxury brands can win Gen Z and millennial shoppers
  8. Fortnum & Mason debuts Christmas window collaboration with Edinas Paper
  9. Viceroy Hotels debuts narrative-driven brand identity
  10. Luxury haircare market to reach $31.5B in revenue by 2027: report
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