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Nov. 22, 2024
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Q&A

Fragrance campaigns will falter if brands skimp on quality juice

October 10, 2014

Art of Scent's salon table Art of Scent's salon table

 

By Jen King

Fragrance marketing, in many ways, has the most abstract campaign potential because a featured scent is hard to capture with traditional and digital forms of advertising.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Roche Bobois furnishes boutique resort in Turks and Caicos
  4. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  9. Audemars Piguet unveils collaboration with artist Kaws
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