Internet
November 6, 2014
Instagram post from Ralph Lauren
By Sarah Jones
NEW YORK – Audience platforms that treat brands like consumers allow for the most authenticity, but they also require marketers to adhere to community rules, according to panelists at ad:tech New York 2014 on Nov. 5.
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ZM6qJZo0Lr4JS2IwYGArfyOdqMCR6DWw5WBTEIZ7frtnEYRXbR3G2pnW4WBwHyDGNeab6VbYCXmaOJ3K0qfnhwgYz82xwvVxU7pczIl5YCnIYskvVlBqn9hmCm3b\/NRYtalUCd\/Z8Vi1gDU6gQbLLEJPPC+ThtWqNsdpSoijLCoxNq1\/T9gpQw95dxbOVQaJwQlLBZXU87eY119Ij48QWfNO5YWpIxKb1AHCVW5gtbcdXnMQmMo\/5E6FGN1Is6x9j2Tb6fWsMEPRMY\/wPwsHSbpLB8VDo+0lBYWHxu7yrbzKlC7h1OKe4rmeeHY7dHcg4NiZcSrJVq8PV6ClPVda090\/GdkC4pNomnLtQjakCtpUfd0k5FBYRagqZDurlrnQikCQTPDje89EOEUfjisJVCMPdHJ4joAAGEvmULUsj1R+lLjr6IuyYIk7Bkd01+F64CfvsHB9n8wz+sqK23OWtk0h8jna4KxLVUhe2qys9hfO5NJwyL1Xthcy1ro6V3YbM4h\/WnjVpaLOvgxaI8TmSOBD3wDqw+YrZegWifocJTiB9a7jCvRfdnguk9num\/qF6uKxvNZXfnzYzFDKh4+W8u7LXWhd+UAGwVgGf2jrabkVK6u\/+u9LH6AejsaxCNNQZ7jbVZpoDcFMF4\/G8k1xa3f4B4tRL9O5cFhYNRMWp1aqbJRAgJ1YKuuqMs5PGfH93LhIv1AbZqu2J9\/QkDUH00NwDjXjfonOEfhzYOkqKIyGlEnLp66togz3FpTUMt9gkWehfWPpShx5lbi5lsgeNZ6WiOaVYkRZRNawUK5ZWhQuaxj19ps7xePTmBW\/xpPsP13u+2JmbyqJP+MeYHDnpsYwMttplcu3HlL+LyF+kQj2sIJ0aReUx\/\/NxVmxYYvpf5KHVHSxbwd8x2ea46G0cbZsDfBSBfWsI4tT7oEby1I0njaQSxKph3S0FF\/e9FUSPcVa0UngNrfFDpNzIQqgAaR6UONH\/qjXeMr+BXxC5FSNHSIy1EV\/RwCV\/D5krPzo84yk\/lwRyoBYxgsNIzOL6y5sUEOJ8fbp9Ld+UFhq4QncwcnVNyMMbIJ9faU1Nql0tcoV6ZBo87a\/zPVkgAsohKqEvhuGXLzHFq8JwqSpzxNz2nUViewJoyLrtApQmHFVVBJHxhkh+ezMo25ZtLIdYuzvnFij2D31B35FxO1izRaqJROyPUj0lnbtJsW3aKPuW7YRjh31eTOA37u2cenLN583dDCME2Yz7ypqZksGsEGda8tRBDtZzgAW5xJ+veSe2iFBR09mlJ6o+An5WESrB19SPtBvL5ZPWQYS50GfRCVBJ3pRHnaeAOAVwmIuNO0mfBXkM4S0dNTP35VwBhLvuUFezD0badcfy2fvAz9LEZ9kQ97UEo3oIHcRRjmt2hOZzyPkCgcfxLPhQjOxDdnk4ievJGJrxvbnvVivnLOQmKFs6crDTv7aWMtMwk7GTI+j3NnNky+tqjoZLiWTnpeeer8\/kpX2W44Pz6wWkXoOcRhegPZFeqHKsOWbVItsO7OIjaZuFeqqj47m0BzM6R+k0zLHEWMnKJOa0Pm\/QkTOs\/c31KNkzh\/d1JCNIOexSINePfqI5o0LCbO4KnhT9bLLYONzchWz9dJKPGLudlYXWKb8CrIOrd0GwEL0GfwsBu+k8ugS23S7Aw8gTHC0DRaRr6PVAm2boWWP5n1w17OkjKqq97uTsUeXJcVqYAPG4UJykVcLPPc93s80BMshKDEfWzt+rk7CRn4M73kq9dnis3o+VPuI5W6V5G+dR0EVPlBzTYK7iQEiiyOb4dFNg7oWXEdW\/yu2yut8xi5bhrzfVkpT6wazuwcYuTYuZY9V7Z2rLxW\/i9SRvZ4NdbX1fGQjrtbfI83qNzMVfz1N5xQ6mMvJ7kHfNqLqsRd+tMoyIrGZqDyNsxsPtsBMgKF+q9iCfgAZ9pqZGoysyXMbGYgSDUqAc8btuFQi2Eej3qQjqjlutbeKKhSEPpE8OOpkTAchBdymfDmpKy01\/QoNceoKL8lhhCpG0NOlmdoYm1YTKmZYZi\/8KT7rp6OrrfdlNWq4UrgKXU2JAgQt+uzTiXEFCq7huBHw1fQFHPtnMVtyuuIKdT3hZ23UM7gxtu6hUauwvlCzJaZyFq8NqyUOK2IYYgFp0vWSCRVXhp63TAvqeEhfSVKW\/J9tDGCVGmKzSavaOaD7R4kfiA9UVRXkuMkNEYK0YE1fe33YUENwMcEKJ3uzReAqx642bkf26E6OVy6CHb9XePhd5\/QjMvdVrgZppy7pLvozyPKBeDglXLtBWn84bQ2SrAYRHINoekftHVOP+F0CWad87YNb2lpX4gYThjF5NN63DRUh0ZR9oJDBUHB6yDYRbXOzo4VTLNDiSljAfCJD1vNCqDLwTRgRV6xPX2IbXEiT2cKJIE38\/\/OscqWqVdOpE78QdtHTloBS4AWvkOND\/w6hvRDJjTp3wAuMX3YBimtXjImUe+gngflQ5SyN\/HIjT45dj8PzP\/E0ebSeomS2XVrNjgDfXOE55QASkenM0HcdTUrkdmcu1piQEPN9AHHQEIi0BzhUxzQ4Sne7L+vHuRXHdTx7RxH3pXXXIuwFVgJqFnoOtLwVAXIdXFZldnNbCZmmpO+chEqClQVPHE\/ISkJMXhb+tiWdMvWx8F\/pWhmd\/Ff7\/+Vxi+IWKNa3y2d7wxwDHGZd57gSTevMZA1KNiynSWSshDcqfHMM9lI2mG7Voi6bg6eUXUGoicxrPCQH3CG9UV+v4BAGY7NjEX6juNTnGruuQ3mZSMwKTZQYXfykROyKj+tPPutXbXkU05+fwcr5\/nu2N2O+PdLx7NeR8ZLlePnx+g3LPcaRxqZyXKhZEEebFqGBI+9vXAXTzcig7X\/9YsFKjqDosESu22fX44mJtW8hKNz0Vq14pSzsrGFUg61W3fAY7YjZjpNiI2B\/b1VxO67u6b6RXJzgIAWn6zzotDFvHFvVYAmRZIR+f4w3J5MF9vd9\/et\/31uVI3cPgAmaK8yHLK2UNSpc75eIxyuhDLu631KzEhjkVBZp3AI1e8S01XUrRJ2LfQYG8lIMFuKxxpo5qUveMaQE4mPaIny+5fmC\/NpzW+0j2bRJeQGIAMv39VUHGk5SNx9SpszAG\/KfXtvweiKRaT1b3GLmJINfuRaBFG7t2ijW50kWPk9P69V8bi+4R5fimTs2Hl0D1rKweiUuq9IQ9apfK2eURj2dd7XpBGsCOQGb0sXnONEbW6qjA6ol8eFkfmvZh5VH5HvNe5HTIwscGqG2Yr2CnD3x9D9PjUyCCCOOBM50YmzTu7LVHNhpWj3I45o2Anu2WHw5KshqwmJ0SPlGW4nZG2k62PTxiS5MwDToFSjY60zuh5lQiNNV92Hfztj2R3gWndRf1eP0drhqm9+jVv649Qbid2UOkJL+IA\/fr7JdD+HEREjiktYz4XTU620mw42LlJHFVp4\/sbXIDVIAZk89Sd5C7pJ0i8JgbEDA8R8JF11tC3hlPCg7kqtSanV\/BFjW1eXFbaAPDgHdvmfZV6fI\/KtXVtR4ifEasjVuB9BY1qsY1UfWpWXZ4kImLr+QwfG+M0rhDOezA1dAFNAkfdSyPTgK0o+OA5eSBaoFSqBjzrVXByO1ZG9WWviD1FGBwJNGaHzjg4TCkLaliZqUqGaPnIIxOYT3iWrM5O1NVCPQ0fk8c+OBAWWLpqbO5qRdj2Imcwce06Tg5EXcBzMrVOmd8h9bWl8pXJBYVKizx1ev3H7QA+0\/JgSONToyQerVL4BsnLk8jX4XtyLowEGYY6m3QERI1oyxXvxpTz+I2x6hlLmWWV1kzbCJfQ6R1Q4XheHltH0EAJgSIDkWB\/xEfMvJAM6lxhrvlJjUBTs4kxCQ3f2uRIBIjp36NIdqXbjaRAAOnFayInyAF6VaUm+6sUt8wjWSGsoH+XMmHK3TfGv02Yawu6fMhMdEKMMeRqkV4Foxa49bAwPaw93RxkJmKbcZTyN+ZyWghXTl7sC6uF88f2xyeRKO2hB4R\/NV9Or2mrRGQrfsZdtKQXkGYP9QVU+u0xissn3uRaGT0erBwMYBlBC4maiYXBt9Xx32dN1jkR0tGGZ9WmZ4KOyJAhzQJt6N87DsuKHnXvUdobiK\/J\/MY9UcOsnm5xmSuz4xA1yTYlnlXlKceRvPqrrHFYDEdxX1Xjp2oVgEaDnqEu7DMS4JDRL5CPPIQOE7XAhw6JDeJN+EmYNO9bMrrPQG+2urKbXBHxK7sYzIOfVrL343vAwamcw5meh7P+VPmBwYbBuuAgQDHMs0937wY0uQym3ar9Q6VYTEZjR1p4+31KoocmjIknuzCv4Dme8McaTEEpQbc8Ce96NnektwObTNCfAv5WBDqeZkNI4bItYYgbVJL4B89OGs9trZSmEl16r37N5vth8nvxD4Ul+\/LSX2DkvnkBcDv6GZNwlWQAkwAZdOBB3Reedf6Jb5P+GBYscqIrYuN+HwGFKFsc8kDUIL1EBShnUwCmTQ7ZeiTGHcaDMiqDyD\/p6NfVMvVEeo3Kj6MSRHcFhqun31BAY4dzJx9a1OpcBHDmXpfWR38a4ML4YM4BKobjsTqtXBjfqTRTun0s9HFEw2+ZxdXC9WJiuE8W215qUwkRL604xbHMeQTYLmCSyot2\/kMITpEdSw9P5\/Q11YYlf20cXwC9sfWk5ty2K8Qz9b2QWE66FyXBHFPjmziJIGzvOKuVlftuLhFiSGOXXXYFy83K8aRYYrs3kv6a+OO07rYbh6kOmGxpJqSnhD9ONHGwPa5QCdmhPtWsZSgDADDvosroqh4TtKM866G3yCLa6HPeEnMvSbsoV9Kt8lT3TjHSZCHOVmS7NmJKyI4f8qmfORUp\/3mZASrx92t0NALDirf01KPMQhl6u3dhDcrs6rvDR+wV9Eipn3RHOrtDPPBjMVY1EA2HgIvVefsjbcg+lFVGZXZQYXpc1NhKV+zmBuh6b+yxaPUlFI1gLiEe+JJeO48\/zqLcNekJe4mXfXkIIiOngzP2WaeMLDTEtZRiL0Whm4zf2oO\/cGAuVN8AtYsyhW1WtzDzv+3tmjl7HbUxvgF2YIlLsJy7fkGzVaDyGg4loh2O1LFZGxTxGbZ+gp4Lkpt6XVjtyvxC6NWDxFu\/sY5xoXtE\/TkRZKuSAEQGAKU3NASXQf8TISIOXCZteby1hJ4NitRGRwc212Jhp\/TAiby2OXwUUedAbxLTrSCjRVGbbNk9OsocYN7Hh4gzlSfDGjatF8+0zVuyKEBG3puFnZlF+k+LlHE1rMCqY21RDOkD6Zpn\/i6nVnJ\/immvFGzlqQYaI+6MmFpA7UtRBnb9GesrVUZtGdic4VgvV5bJpSa6eMfVsD3K3I8kafrX0Pmvt5D3Q3u1EwYYIvBmQ8nxDJg3qjlfY+Xw02htD1qLKcdV+4hbop9h57lPTIFAHOE1dsovDFfHhkOsAgnmqe8BjuUnkgAkv+zRmtsiqzVPxkAWVxzaHyCIEqktgMcFTtCSeXgbzEjhrCi\/HicjLLVt3WvEpCLIlKLlBkjiPALIs\/WKNIOsGLai0kRm97AGdZwwo\/3UPYSP7m3f2mTE5YuXVwdDElSpOr9F6YpfaB2DzAO5Ssi3hxoesobiZg3TA5PjtC9X9cjjCRPy0m9pN+wdVSxwA8Fr1GLOjchGUlEgFJzCW3HQB40iq92sN33hPWtmejnCqAU7QJDKUTIE2gq3rkdD3oqqq9vOkljIMli2lDXV0RSv3SI1qorbje8CzyrPxG3BevprZt8M7+7sMRZ\/1JjTh1Vgjn4C6RQPapdPWpo+jtOx+F2cd\/f+Cpv54yd1yac+UMeR\/UL3wmKVTBjI+h+xtOBU+FreDBu1o2OUlcirWmOw3wV2P0EYe\/z5Z00T3E1bBQ6tukf6","iv":"2f2f0677f74eaa2cc585ceb42aa62978","s":"7b18f25fb1e686f6"}
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