Multichannel
February 8, 2012
By Kayla Hutzler
Four Seasons Hotels and Resorts is tapping into the St. Valentine’s Day craze through a fan-curated giveaway application on its corporate Facebook page, a themed digital magazine article and hotel experiences.
{"ct":"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","iv":"9ccd4deb2978ea61e4bf857301f79b7a","s":"cf79cef1c812a545"}
Share your thoughts. Click here