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News briefs

Four Seasons, Gen Y, social media and Rosewood Beijing – News briefs

June 20, 2012

 

Today in luxury marketing:

How Four Seasons is staying ahead of the game in luxury hotels
Four Seasons said that rather than sit back and let the conversation around the brand go on without the chain, Four Seasons jumped into it heartily, letting guests share hotel experiences on its Web site–the good, the bad and the ugly–out in the open, for all to see, Forbes reports.

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