Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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OPDSj\/rz4RgZOLmq9YBdy8bMlE9TmdWB8HGczO4bQpGiRhqXCHzVDTlQeVFH4MU4AVqo+BD2Oh+a1XJSfx4L2kKGz\/1wp1ZIsg7+vU9YNUi\/ekab4jXiEdsIycolfu6p6A8XMmeY8\/1cnTkMRbqzmv7KImtBy8K+gbSnoajl9CGZS72LPwDI2jeVZyr6ykB0ASO\/EFILvzdBgy2SyK1dipXr2iphruDMkh8VGRLqLeQ2fmselI2yh7RQB1\/J64jDcFMLmi3I+IvGoBaANaYSPSycbfb8XMYtxdgAGH\/Lx1USo7HcJ\/EsTwt2bNsIFPEYhpWJvQNqwatQJ4IEsTURNZf\/RN1cMeNQMz43SdzJZ4MFJ+0IcRhk2DpkGhE3CYwbcdjPBpd0ZZMFZZM8Y7DRRUdtTpjMrV0XqWH6Jvx6dm7ph2jcjQXYdxwk+Xgb7remckZJISWWUAAWsm98OTfaIabN738JmF9tQOilxY87wLHcVnUsB2xaiQPEn4APWOwEl9vSpumiRRGM1ZwDHnLGynGK8WKs98E1x7wUNK5ATWylLcqt4iv2wECAlkO0AkX1gkOUq9l3Iy7jpLi+vIAlsUMPPtg1JFl9WtpoO92+iN5O8LSIlBHWEqZAb2PmtBydwPERRkk3jCCd\/upgmosaXNORfl\/Yq6MPV9Q3ccqUWVK2WHGWM69zqVfTSwowgLswXABBJilFqI7Z23mexI5lycQPorbgx55b1Jm11RY4WYk53X+P76GrwZzjOqQqba1lXXzMgW6nmasUjdcjuEiFUjDvq91qPHtVP2OEQv87mrLe0W6JO5d7H5\/6cRJgwnzT0hUR0nqDQocthpc0wI\/jxrfnEYxBub0K4\/b5+1K4HuzQnypkxaLs1rvosnqqiTgfq+cAc2m6+WbMX6mZvrB5NUS343s6EsdrOgoX2eSSZDedrYTQm094iGql4wY\/YyGn4YBsoWScbGm+8\/JpWs\/Gg04LUwMyhRGsYcY2MMr1DvqJw+zzrxUFN44s3i+\/GdjBHWazzq4N7+bQb4cJWdonXp\/qabz6UYdV6hlwrnaGmDQJMH1vs80ZyCd9zzUvKvvn3g1B223GbfdYGiDQAGMZqu79jvSLSAA4Rs9sSpKElCv4wSGydQJw0sXfu\/W8rZ2wro4H7KwNmxtycz\/e+0pOwdyZAjxvJCuVD903EeIUrWuHShjQ0echNgRH2V06A0bryq5FY88XfNAssuOa0IWNd7IMkm5uT4j6QSI1alGbgsRh\/b0TJdnfGmt9J6chY1czLPWhmtRvjtxzBRQS3IcIjnY2M81AsBeAOqKcS4uYj8QUf\/7pIf42\/XqXcyFJLT782ltwYupuVqw7WBfhiaubW5dR0cYsBfYYTBSh7bAkLPsZi1Xb3+kwpxQc3ee4Qy\/71YQGi9Xy7eZAqDUTsw6xnf\/hwZtiMB3hZcQANgOjG+\/ohMpTwdouQzZi6UXWgvDV2n7+4l08h3NS4stMZkxIM1M0eVFLW6VA+B13rkBWBJJYTW7K5EK81qYBCedNZwR64EQBZvQ74U60jUMwzIeU2KU5CZ2fjAUKVdVd+9XcZRtDaHtBFPkLeDcmJziLk3fTT+rvPWraHoe5hnsr7lpgwWeqs7cxreXIQlh6nNQkHRWa4ZHZbLpiMukv8dOPc46G+iERASJG0g7tQZroA5LLRnjM5eUY+jrUHyRO13pJcSAs4UgZmME81UxlXepS64XcxF\/1xK7oKpWFGc990JVfZr+KEmAPokQQPzCLSc5J9eea+lKnlGpUpAq77RlbaPYHk6mD+aCwpclSYhs8WfsRCy21j5Ur5gRNZpCpojHJkKXdnbrhMTcGgBpuzkReOXCQoJIL0tksadfORbKWT1kf6OZxgNODUvzbb4IUVkSa3x9U4Bi0zLrKPfMK448EObktZ7N4\/15yXcBAbLM1BpwoVSXLtQrItKFYrXz1Pn18RCXdKx3HXnUdaSkEMUbGsX6OL7LPnbBQ4ELg5SpS2ZgadICdqBHtoPb+tJFUqHtW9XROBZRvOp94orbH+rHsLAnvp95s+VaQBo5FtHolT93fvm8ujk\/2gZo8lRjDc9CK2iRF5tyK0gVylJyCECztsoU0\/NcA\/1UyHQlyJi+JCHkMU3slRPHg4pcVOcCxXgGkU3crsILi5dapcDgUCt5SD0a5fEOzUuvE452+ZaVkW0WA7lp+GhJkBdCFIw06mOJJIAq+0vdfI9d1QM8MhbVzJrhXKXuta\/cshNPRaK3LDQkwUuwQHsLuJc4ONyraeKii512J6OXus0OE0dRRhy45sbue8kkYvRLIba9lEvW7YGW6QrXVALwSrLXLQXRmHweTCt1QfpJMZGpGD9+EFEf\/8YSRowHP2K0mydS+lsIvflTxHITI8i0z\/Quc3S+AOc1Zv1e6jyNMlW1LKqdmvmTH11wLsURnWp5NEfmPmxhLEhsBHm+75rhJbbAws+fnQy5MNcWJTsWDa3Fzj0YWGZyBvQcQGVq9nWNDs6AHs6D3T+vjhY8Dei+u5iaUwdI5rYDSKz36AO6MeHAwY5MoaP6L6kLaL6f0EQnH5e1GSzCBo9o+r3HPkUJNmZE2cCdx7hlVsWSlqc4EvFCthyJXwdZytbcxtyxkoYT9qEWHMdBMLxO0fdtBQsAKogkOxrQH0D551eeNi\/t6kBjaF\/csz4FWtQPQ3CmRPmsKVrcXlJKQDOAe4FiPshTGt7mokKRQjUst5Pz8zcLeeKN8er5iZl6ZpJC1xCc9k\/UA1Ga6xIbuLjzxKfJbxKwBwC+2cVtOjxYJyEradaquHPG4WSBPyEHusXDYJg3wwWgp81JgS9L7WyF2pm5enbaCYam4Oxtbduf+VGGxU9BjXngS1qn9BNSbX4YgWLimSk1rz2P0BA2DDb5J+pe0sb1ySt6RoFeU9+Vga2l6GVbINb6vvw3rQ7EYUjGlRSb7zNrzDZfvhY+uIaHEb5ZBNXllQUKe3cu6v5tPZHNhjEf4ZMz23irqjxLoq\/7GZ17U4DcKk2TsQNa+UeCQg++ui6C9kNN0T6BWTeT3XspPVkvN6yhzSotDkAzo26Up4VkZd4LeweVXoqFmFCSS04QZ3SjwxRs1c6pDym72VV7IyqT69g3DFPpUPB6Dqhl7\/WQMl7eb5+LlPoX4cKkqtAxnkmO5gNSO6hCh17FodT+H9iaa0o9\/midMOiYOitFlhZoFkIdiZmj1ufbCI4sXKLVrSN6UHK2LLYJU29ZRmVSWODkHCt8qfp7yPBS0ubNS1nbu3lYADbuVD3mRtgRjG1y7E41rghDwKW\/GszmFrUdeiSs2TfH2aslcOXcVRWW9Lua3myfNuGMfW6xD3T3+LkjjmXD1CRd6ycKlqD9uPXs7FVDqdZ+0DXKURX4oDUsosjTlnmS7XGPsDQkFJwu+jLO0qNSrlC9bgzNulX2otY158l8NgQJUVykCq7NAMmgA1ykDYRCu\/F1oZJzHny+xFAPvvVseptA7+eub88zDpCTMIoJH9Qa5GSY\/jvpJgbnN5DGmIbic+V8LFLbpVkFIcZ4SBIrvZ0X7J9aINGCRlSKNGcs5rpXbYarpCoVquIn\/kEzOkVapsMTJMYmXUNSgicsfBLLOOhThYxhTnHYsiRnCn+aDT4xqG4G6RyN7ZmQVOnfZTdHVNPhfQBnuF3UgH1AI1ey0\/MEaNq\/5jGJN3vKRfRDFZFC8Rr1d2kWCiRSPb7ZjblibuOVAgAf+udU37e3BDza9i68OioRIMj+bpl7WyFmj39LUJu4Vkt769CkfsIoLus1AkOvKGG7ljq559as48mGdPV53yd\/CEpJu+JiYMYEmlPf3xZ2OUdDcWGkV09bC7d+gy1cQ4D1A\/4MZJnhFHjpKN9JY5ZX5SvMSjkumPH5jdAtFSB\/pRK2x5H7\/ccv1DhUS0AjZ3oEyP0CUOJsJ2ab\/mSxHc32ZZzRXTHJCuStkVgtZJfzfka+elyaxgkyIw5jiHjzQ7M0H0H2oX\/Eff\/Cw4zWbvWvqeiNfoFf\/rO00rtT+bDOogynOv6wq2UfexqICxLk1nVUlbOdgmO0wkYSGK5wi4p9bOPCFEj\/gZxLorY8aE2DPL9tej1swr9HLA9Xu1PDDOKN6jvPwH2M3\/ogdIpHwjyOdXpOrTK0xI3B26YQfe8r904vP9ReEetgVbMBgvA4\/Yb511lkHon\/rcZsi\/5Pl3y\/fOysp92aK+XAa31bbiodtH6YIGBk4s1uTfgkfDP3D57uRMDFz74\/RAfaeI0cgte0a34N3vJ2NiZLfpOpqvuUn1ATxZ1xC2bk9e9F8U86LRvjMBV\/SEwEtbWIaT3tv2jpsu7PN4rgifz6upnoUcmJRJh9gF96g\/cZcmZhdztLCAEMTjDqdQR77O3RcafD2ShDv3ye0w1W+vSjaKsrOPTE82U+spEL0gfpElcS6HNr0UpiZJK97gjw7apyaDDvoWojjIdW7uM6N354NnT7jUneudCJzgosoMN5QWaXscSSKlSStxPi6GgFBuMGK8e0Tpl1t8Ev5+Dx\/teJC3ldbS8VyWziQR+CVZdoi6xi+TZA2HPAEFYaAESI0\/TFcCZTE6cPvs\/Dmr9MQisqsd0pZfO96Wu6\/dUMmp6gFNodhDVGnA12fpC6rVwvKBDi7gINSOdvm6UXbEsGlvj7X7yALssSkNl\/xz4rU9aIOyUhjVAOMTKWdGQrrxtYi5oXMTHzD2KSb+RqaFArrR711v\/1L2W\/n7Of1DefF4WbFpXol\/Jv78fjegM7ZmnRr5ecoiwDU2x+WHC6ywXCQWUInQszpFhLfpaOOpFDS711xNovcDSBjhSOC6PeNo09u19G9arhjIY2uA4foowbKDgBFLquawBGmZg8ODmyZ1Kgv+l88CcIK718cJfvrXo\/mHppw4Ro1is1hrhS4ha2fG0EyU6lm5xo0rrj7fUlisfWZK20Y0HjIbf0wc7dkGuB0J1+O+ClSlnbClPjpONlFN3I\/eXxZii7THNF5Wk5NJrk4jxIwxRPppPiWYUvBUy\/ygnaXdsJd5LHRX\/pUFg6q0id4FEH5IbIQRsGvSxyORZ9YT9J9\/1of70cEmaj0MjPtKIUxHvODFrV9gJhX1Rg==","iv":"e846bb3d4f1c06f989cb3ec183ff8a51","s":"9b3f26335e752222"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays