Internet
May 2, 2013
By Tricia Carr
NEW YORK – A Four Seasons Hotels and Resorts executive said during the Luxury Roundtable: State of Luxury 2013 conference that marketers need to understand where today’s luxury consumers are engaging and deliver the brand story directly to them.
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","iv":"dc2654a1c3e5ba885f6fffaadcd98a22","s":"85d9183cd6534747"}
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Engagement carries are probably more value than number of social followers but we cannot deny its importance and influence because almost people use social network nowadays