Travel and hospitality
August 31, 2022
Luxury Is Our Love Language: Four Seasons relaunches brand with vibrant and fresh perspective on the luxury experience. Image courtesy of Four Seasons
By Amirah Keaton
Luxury hospitality group Four Seasons is offering its own take on the definition of luxury with a rebranding that speaks to its experiential expertise.
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