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July 18, 2011
By Alex Campbell
At the end of every marketing campaign, regardless of channel, is the age-old question of, “Was it successful?”
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","iv":"fa1ef1d59800d2b2eb866f5bb191b661","s":"d5299f835a9e838c"}
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