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July 18, 2011
By Alex Campbell
At the end of every marketing campaign, regardless of channel, is the age-old question of, “Was it successful?”
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ZfCksZ0Nl5UcQbRb4Cncbqr0whjh4y1mfqjuGpNApDknjanh\/13GC376J4k3O\/pIhzV0O1kmdk\/6bqSOlbGi9NTutVxTU1tK+y3nM3scvvPb3A62M6L5A+CHwrUHpcTzxvZ4g\/E1myOGf3OEN4VLTR+cl9hiH9AzCKwC6\/SLifQ\/7zcfPlfvLsmB4XBja8eek3bUKmnbyIp3RNO3YPXiohWsRwuZ3VXjEpGSO3i7sH69wghiRskVuravu9LyfJIXOrz\/B9f13mYBoY82QcS0i2\/NPlvqJneu+HPMXeL+mtBk7k+UiZyToXeBerBcFTVxj1D6CtK+TL8KWxFaJceVbdrNcmvyy\/i7Jn0pZV74LDRNzYj0QJykxmnbIeK\/FsG3EksPzO2iYLxlBwd3CwGudid9zkhPQBQgCrkUNbDBKdcJAybCnDKivYG8CGzXisq3dckHr5GQVbMkxxDU8Exg\/xnhMXFAOVKhbaOgiCIpamxllEh5sWmC9Q1968uTEQ\/zszVQqrKldaIOhO0hTaRHCk+V5naMD1xxfWq2nAaBLIhVmpcRelloXicKsh4Wd42DpUO+pevSfAFyjCCuztW3mWi3NfNFjUjTCL4cjg37R9LXz+kbSIdboSGOWtYByTFNHiS+iduWodehc9B\/zd1sFqeriK6UNizSPnkzBY8lVIYVIVdCxzMCecvmNT\/CM4hDDIumRuH64VbcZyAIx2o2xISXjCmJC7DKaWKeidyxuOiLfid5a7VvnMrUrptNACrSpC3kO\/5PnTmJS5D8+HjxsryzcI3YrNDUXt4jV343cyIHMK6w1mfSVJI7SnBuJiopC5vCHhnxu6G7pUeialqcXXTbzdb2S0\/BNm8DtVPYPV2Y3a8GzLVxgJkbC5hAbD6OL8lqR7+g0u8lmHCbhyRWNX+8u+dMDZyZnl64xI2dI4258X0Xnrvzh17ewesK0plidNwTWJY7suzDRScRaKJIi46N7OzRymxlcXzaW\/EK+RZLbPyNk46DdDjiESkYlKehcE3likj9x9avGRgiOx4WryII4MLF5DDPLLjq4LuvkmNyhKDhifG8zreqqXZLNY7opxzyYttnWHbNxPVL84CSBkcz8nw+owkyWmYwNi9FiKU9vUNahjDr\/mAlFRHKp9bjsL9Xg1bfCZ9Trh4JLSaY\/4Ip+2BmwzjUC6S+DWJjbzRrlmyxyAnAEu5k32w+8YRTglPimeDS2nfVfYicAZfVhO75jERVzfjBLX\/D+PLe2XHXB\/lRdrTyNdM+Fsd10GD3Iu4pNiNlwdoJMhwhve8oDxSQYj3yXFBZ2LGW+vSjHTF6JdynZj2BBygpfpjwCKlvsl5\/vMZj3b8SM3YeoUmfaT96xVK01Q+zk7yxbI+aV7XwJFX+axSKTABXeefyu+wLdNIC5k1E1wPeD925X3\/hqDMGBQfaHam9QnywoXiaZGZjjJooIa8G4SlYQdc1CUV3QaM17Imgee1ghpvEQboOTm\/\/+uNlgky3LhRoQ5fJQQujnjjp5+eg59c2XIL3E0+YjcliqgOCn\/68ti4atgDP\/iHfFH392vQMAZXODbx3Zocyjl\/8OBL3VpAkK+5887fg+Ne+x8\/Phx+aYAOzXmSJNC+Q6ZuzJN1JkGCyduL4WbvLDP\/rGpl0PVQ8XqySkm7PrzcuRhi3f5uQT+Jx5oLaVTMJbmgwTWljaPXh83lp3ik5z7kicrqoVSZtXJRKcX4qteBcx37rOjp8fC\/NO3aIlY5NQWYuvoecaDm+UsCo+0aAdFWB3vUAtUFxHKQeSfIcG4SHcEbaHvzCSxWqK1Z9\/\/wkLoMfMhiKdhKXdZVzZydI5oV3xaRJLsCalUDKDRGuYy3PmbxEkYJ7mkTKWU9jSWmrKMAD4XDMf1UcB2kjOqS5UNBecB1cqeg9HXhIalJwixGoQ2snHeUY3JEXxGEVrym\/vcrkRVPQOtqMOSdL2xSiHhO270Tea32B+ypswIJYAYPy7rHuecuUnEsdVdM8Y72+affS43KndDyzwTNaa+0rWB1dkScR0tgkgPa\/ovhKVENCc\/oAzIBoMlKZM5VxdcYlWUf\/Wa8Cv6tspzcbisQhSHDgedGIGWT8N+xthcIsADso9FBz+rRVVS1q7JotwWCuIB647gcuounf+XqpvFYYAfCFPzLnLfGi2dV++g2wZtAHaPRvQwyy87\/e2VAF0VeP1UJGLyB11JcKsCJRNjW2denNG13L9jKMzfyS2+c8UukS9l+5TFOMR51pXBLJ6jWw91owPuKN7dEiZs5uglitGphm8mEHVC4IGkyC7B99zL1R8rLmLLDKJRmi5uKD6GVmXZ+GB5RqX2Lh69xiCy0G0eO\/ueDZHMwiw4dpOQhxJA3wXYcBfXG3jIPPRvHVF5av3Ol1tGTu1fP0sytL2RT\/EY5ETH2wplL48hGyk91dnZWWxK6GA9cFM0s4oTTQ6XKK35NsVEWMJ7hkFtDXFmRUuSCsGzlh\/zIn3H4PKuyScHJz5E8t","iv":"e20f6eecb6b0aef3e9c572fd62597490","s":"1c65eaabdebd8fd5"}
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