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July 18, 2011
By Alex Campbell
At the end of every marketing campaign, regardless of channel, is the age-old question of, “Was it successful?”
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","iv":"25ef00746bb1da5fa91be1bf899d6068","s":"2223b8d32ea65c3a"}
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