Retail
April 8, 2019
Fortnum & Mason is encouraging consumers to reuse its packaging. Image credit: Fortnum & Mason
By Sarah Ramirez
British department store Fortnum & Mason is going back to its origins as it celebrates reuse and upcycling in a multichannel effort.
{"ct":"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","iv":"00d45bfe278c8ba234d36e8a971337da","s":"321c6447fb74f615"}
Share your thoughts. Click here