Retail
April 8, 2019
Fortnum & Mason is encouraging consumers to reuse its packaging. Image credit: Fortnum & Mason
By Sarah Ramirez
British department store Fortnum & Mason is going back to its origins as it celebrates reuse and upcycling in a multichannel effort.
{"ct":"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","iv":"187a6ae0a4d8ac8a4d0f1fbce0a5ea41","s":"9794bfc7a1922488"}
Share your thoughts. Click here