Research
December 6, 2019
Marketing's role is in trouble at organizations if it does not grow its scope and accountability. Image credit: Forrester Research
{"ct":"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","iv":"92e5bc15b7742e7433eccc8d8535097a","s":"23decd47c2075ca9"}
Share your thoughts. Click here