NEW YORK – To create a customer-centric culture, marketers must work internally to spread the brand message via the hiring process, socialization and rewards to help executives reflect those traits into customer experience campaigns, according to an executive at Forrester’s Customer Experience Forum 2012.
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","iv":"27661d44b17e70a6da648da0e2cfa4c5","s":"e4eeb5bbd508ad02"}