NEW YORK – To create a customer-centric culture, marketers must work internally to spread the brand message via the hiring process, socialization and rewards to help executives reflect those traits into customer experience campaigns, according to an executive at Forrester’s Customer Experience Forum 2012.
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","iv":"0688444975f5f9d870a849effd51c577","s":"198a158638c133aa"}