Mobile
May 2, 2014
Starwood Preferred Guests app
By Joe McCarthy
NEW YORK - Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.
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","iv":"c3261cec0af41b46b58fbc6528b88b5e","s":"a30e1ed5cb1738f1"}
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