Mobile
May 2, 2014
Starwood Preferred Guests app
By Joe McCarthy
NEW YORK - Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.
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","iv":"5a5c8a0e4e506f5ee11644424f8c3569","s":"7bccff83898e4c91"}
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