Research
August 30, 2012
By Rachel Lamb
New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.
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","iv":"6316db620e6b30d2b7754ed804192c76","s":"438c7ccf95d7fcba"}
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