Research
August 30, 2012
By Rachel Lamb
New research from Forrester has shown that consumers search via digital methods, but actually buy in-store. Therefore, the experience should be seamless across all channels.
{"ct":"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","iv":"15c54e4153efee1c484a870f61c4b159","s":"46025b9dcb59ae85"}
Share your thoughts. Click here