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June 25, 2014
Include the consumer in the ecosystem to develop strategies
By Jen King
NEW YORK – Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"6bc9a523363ec0fdb4f3b8f1c8e36d0f","s":"7ef505ef847b67e4"}
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