Advertising
June 25, 2014
Include the consumer in the ecosystem to develop strategies
By Jen King
NEW YORK – Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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