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June 25, 2014
Include the consumer in the ecosystem to develop strategies
By Jen King
NEW YORK – Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"8e2c6ecb89c878871b5e0f4a0d32f6fb","s":"f472fafe0219c99a"}
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