Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Forget short video, “medium-form” video is China’s latest brand battleground

April 22, 2022

Can Kuaishou translate its success in the short drama format to longer-form video? Image credit: Kuaishou Can Kuaishou translate its success in the short drama format to longer-form video? Image credit: Kuaishou

 

By Avery Booker

To read the entire article, please subscribe or