Luxury Daily
The authority in luxury news.
Dec. 25, 2024
  1. Versace recruits American actor Channing Tatum for Eros campaign
  2. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  3. IWC social snow globe stirs up winter memories
  4. Dior goes for gold with flashy J'adore campaign
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Neiman Marcus honors Brunello Cucinelli as part of new awards launch
  7. Day's wrap: Tao Group, Henley & Partners, Dolce & Gabbana and Accor
  8. Dolce & Gabbana unites men, makeup in new marketing effort
  9. Louis Vuitton joins Discord
  10. The power of place: strategic footprints and the productivity of luxury fashion storefronts
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Forget short video, “medium-form” video is China’s latest brand battleground

April 22, 2022

Can Kuaishou translate its success in the short drama format to longer-form video? Image credit: Kuaishou Can Kuaishou translate its success in the short drama format to longer-form video? Image credit: Kuaishou

 

By Avery Booker

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Versace recruits American actor Channing Tatum for Eros campaign
  2. Luxury Unfiltered: The 4E framework is the key to transformative sales success with luxury clients
  3. IWC social snow globe stirs up winter memories
  4. Dior goes for gold with flashy J'adore campaign
  5. Stuart Weitzman names Kim Kardashian as global ambassador
  6. Neiman Marcus honors Brunello Cucinelli as part of new awards launch
  7. Day's wrap: Tao Group, Henley & Partners, Dolce & Gabbana and Accor
  8. Dolce & Gabbana unites men, makeup in new marketing effort
  9. Louis Vuitton joins Discord
  10. The power of place: strategic footprints and the productivity of luxury fashion storefronts
VIDEOS
More Videos

MORE IN Marketing
Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
‘Craftsmanship has a recruitment problem’: report
Luxury Unfiltered: When brands fall spectacularly short on client service
LVMH launches employee-led accessibility initiative
Luxury Unfiltered: How empathy can save the luxury industry
Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury



RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman