Marketing
March 31, 2017
Luxury consumers respond more to backstage content and fashion shows when it comes to video
By Danny Parisi
While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.
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F1pZUSBv4hn3NXkhR1cUPOaHW6OXE6paEJu3JFXZS05AjAo7fVXJjzWGbQusobre\/laHAJAMgdT\/zHQCmZmrrmEtr9U3TJdxyjJC5h6jI7vBT41Pmhn4OC7a3bJnJlJjjkYpHYMGrYEI\/OXum8DGgfRDWKWRL3kPmaWz1SBOymqjW0CSc7R3M4glhF2gFHwQT81lO2qymNJQXdRslweFTBEBkdCk0DJYJPjTl1Jw3WLCOOPg3ed4uJngCbMBjQW0MkALg42yjF8TNWSrM2JzZqcVRC0RSd4+Q\/IyhjnM\/fkY7OCAYPF2xgi\/NtDP3Lr\/dGaf2QKZ0AW1mlPgv\/Kl3R91J0wYH3Pmunw7HOCY\/TTKqJBrjoCQ2by+L4IdFfX7r2goi\/BFcjYaX5x0Zf916cv18rRik3s8cAdNaKk34A5WfoNEgbxNrYDPJcs6n86cKNgTcSbPwSbhxqMOtstO\/PE1J9P\/dXsDYwhNDSKByNc7lhsn4RjpIEH7jdkODzOgYlbL6MAUJ1E+W5fcBf\/F45Ag\/wbxx3qONhAsWTV2t1nsC0qU8HZ9309TQVUH\/RzDAawUILtxTens2UfgoHPFXhq21Pk2W9DFYEZxJna8LGmUTpn5rVutKJrEPYyRwxuv9z1YfPoNPTEUA+o1L7pvYqFU+BXIs07I+MpCcrZqEMRDK6tuO4CV9M+Xubaq4cjLhrSdJyT8ho84YjpQ8+uqMpTMipEnCOoJMLfBSptCUeuNMXgH4y6HYeF8Ye6a7STWRwPUAc8goZl53GhF5+hrNjHjsoKvJvvCsbqv0QrVWt9a54WsPhsrFsNpxtOnL1jNv0syTC8B4xRUzHhpXDV1FrQKRBnsTDJxnVe7KoxHFlLX+634jANln+HKMLqXNq3+i2l2MGxoyh2ryhKeaG4JgeUHsunUImB5Zvv50s48n311WQBuI491DCG1cnTV775RK474yLs7OJaeBZXg6PKxnNMEmdkeyCN2hwwn5q9kHVYz573cXFbR156FkVbxHWluJpWzYdJ\/B7xSUnUmYhJn4Iyvk7ESXpQhkx1vDEM4Rd5I4lCY7HyIkbaTxNADHChdaDC01nz0xe3d4KiWUofSCBuiMNKl7mpkUeWdi31hBn8R7tvr5vLfgOQ+gAONhltigigF+tjYGoROUnLn6rkDqnkTXGeD5Hklzys+xJPF5XX5vSuFnD2W7l3507l\/MJ\/MJgf7phs0VwiW7trVuZLJi0rnJx2Mc3Rx6zcYcs5uecvoVtr82fMXNhqRJlqSBpdot1tQ1SMp92YuMIHjzXFJfPW1N1FeYzidQoFFwCViNKlnFgi7FR7D6e+aKsMh6VR6Nam6gDUd3uTK+DGLezPRWkkkpuQ3WUhLUefGSiRVeCTkn2J12ywtv+PON9skBdtT6nOgaLVZX08YGzEQWQzhsUXpp3PX1LKrwFPX1R418dlrHyr+uc91\/Cd9zINneRL1dXVF+91L\/C7m51NavSPPacaV1OrzLM6U9Mq287znIzx5OZtQXLFM3W2zjqtKOVnXfpwRrnGeeH03q+Zm0\/Nb5hEtaxrhw4xy5xcV3Mc\/9OnvmRV8BA+M4Fu+ZjYE7CPuaCoKVdRvyjgDuIk7lFraSITMyoSXiPMhsujenqT2a5FAAwzHOuN\/wVQ+02Pn1SviDE\/ug3fnJlpX7WjzGiwqIQIMjjy2t1\/GvRhz9oxXWZonePoN0eyUBgjomsAqguyiTYVOgzrk0Ny+8+DONIcZsN4us5z60kLEKSOzQD8Qd4\/bsEgQhc46nJdt2DIbpweJHonwaYI9aLAS7HEI7K2\/skdScDbToqApGRxJG30f6qJCHKaUA9mvYBk1HomxKVz1XXTfQIbtd3KmBR8htHhBaM8Flp8onErt2Odtgu7l9aF5dZ2Z3J9VboulqL9sBhC67g3BeqIWmIc941\/xFTk1TQNBbpy2jju7iLXQ3N0HCeqSobKcLwLu9vwulpwc+3uBbPxjSM8j1giZsJM8bIBRqz1tNOC7LOtn+wgUVZIda9i6DlU5K7pRH5mMcJ1wwTH0yIs2d07ZinOvO\/H1zArtI2HY6y+Kelwaj73Wp1tv8yuJ5\/pK1IoztSwEvZBjX7lzI13vBPT0X4kAMXN3YuSkS1K4zLuXbTOd6qomgvJqWz\/Gjw4J7Vkj4a4iFNq\/fY23XEr5vK3P3fOad6JHGgjaYkhNUpDedyRvv1dPZtvVvGlVC8GRt+o2I2dEwXknflyYilQZAkigVatqQXj67mO+yRJUVICKjTStmFxtt3mvaESui4GT3aDkjygo+sCZDtuX7vTxeQbD6QwgsSYdSdDfm7a2Z2SPiniDipsoOPfqP4pgK6dejtz7ZSjUx3nQztSzjPX9QdOPeTiK4ursxZXcQJfZ6UC4El6IoSiNXRKjR+ZBTIjVV3Qb60qc7noS4YgOkPVInrJAVjbccv7IBBVKe3wSAkjvbF5MzmyqM89KgpOCz+dRb2+0CwavRejBzSIHdgXTJACnkRps1jVV75CnNxE+N+2s658ftBA2LvL3WrxFFcibgQRppBsHAe6IaA4E7AYmV0nFlk5siGp76S21ICEkdZKEm3AqKlm+FrfcpSjoF\/nYc4++KCuOoPONYI0Xh3MdwM74\/kgqbvyin721J0Po8NLvGAZ7Chui\/FEd77pDNLNxA3XsnQ7M8\/VA4QVS+7by3TWLAhw9v3F6uwnThn\/myovinx5o2xGbAEQchrSXElH5i0lYy+3sah3TSM259bwCTEm76Y1CEf1k\/ltng6kL9Lke64TcG4siMSKNY\/juEdREwourcVFLbwNSpDUbzcV0cwbrdgDZdux+EfPMdrxhwyPCEjMA1CAgui7gwTJU9g==","iv":"c076f4ff5f20a524000f03eae33f1d63","s":"cd045caea2cd9cb3"}
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