Marketing
March 31, 2017
Luxury consumers respond more to backstage content and fashion shows when it comes to video
By Danny Parisi
While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.
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","iv":"f99ddaa88b042cb928fcb07f86f38924","s":"a04afe25b695270d"}
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