Marketing
March 31, 2017
Luxury consumers respond more to backstage content and fashion shows when it comes to video
By Danny Parisi
While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.
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","iv":"b463ff7f0794c6a309ce8d133ee42a1f","s":"258981d6c99511c2"}
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