Marketing
March 31, 2017
Luxury consumers respond more to backstage content and fashion shows when it comes to video
By Danny Parisi
While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.
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","iv":"26e4f87305ba44713b367afc799f88a5","s":"9b93f62b7dadd447"}
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