Marketing
March 31, 2017
Luxury consumers respond more to backstage content and fashion shows when it comes to video
By Danny Parisi
While luxury has always relied on a sense of mystery and avant-garde aesthetic, a new report from OMD EMEA and Tubular Labs shows that it is real, accessible content that is driving 74 percent of all luxury video engagement.
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","iv":"b00110a959cda972333c7eb3ecb5f3ea","s":"bbf62aaf1ae386a7"}
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