Retail
November 23, 2021
China is undergoing a historic transformation away from capitalist values that is alarming global luxury brands. Could India offer a viable alternative? Image credit: Hermès Spring 2008 ad
By Adina-Laura Achim
China is undergoing a historic transformation, and its “capitalist smackdown” has alarmed global brands, particularly in a time when supply chain chaos has created even more uncertainty. And while leaving China for good is unrealistic, looking to India as a strategic way to expand could be a winning strategy for luxury brands.
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","iv":"4aa23d400e3fa31ed4b910e4ad984073","s":"757d00b830e03da0"}
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