Retail
November 23, 2021
China is undergoing a historic transformation away from capitalist values that is alarming global luxury brands. Could India offer a viable alternative? Image credit: Hermès Spring 2008 ad
By Adina-Laura Achim
China is undergoing a historic transformation, and its “capitalist smackdown” has alarmed global brands, particularly in a time when supply chain chaos has created even more uncertainty. And while leaving China for good is unrealistic, looking to India as a strategic way to expand could be a winning strategy for luxury brands.
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","iv":"90433ab18d5744fdf8b207b1e340a33a","s":"c4a7024cc3a4c10b"}
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