Food and beverage
February 14, 2024
Last year marked the first time in nearly half a century that spirits garnered more sales than wine, though top-tier growth is changing the segment's outlook. Image credit: LVMH/Cloudy Bay
By Emily Iris Degn
The U.S. wine industry concluded 2023 with mixed results, but the high-end sector saw some gains.
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","iv":"fddf03c52faaa4f21c00d6ccf8a49c66","s":"cc2c91a41ce882f2"}
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