Commerce
June 26, 2023
New data points from ESW find that 47 percent of luxury shoppers will pay full price to be the first or only person to have a product. Image credit: Shutterstock.
By Amirah Keaton
As reports confirm that shoppers intend to continue spending despite signs of economic instability, global direct-to-consumer platform ESW is exploring how scarcity factors into current ecommerce landscapes.
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+QfrV3yukRNvZI3K3UFNfLx8A0r8QG7UEwnOPmjb0IDohrZdgIijr9kUeyrSEbSYMlQabCpEBFtBWhHoxfk7qWaBZMmcE37+2dbJOx4zvjaFK7rQ3M+1BreWkn0pwY+N8PU4JqNXGBvTQKfPapk7B79GRbChZ6UNl6qB6uewP4dmKIsrTk6+occU45PB5kaXmlumw2jJ\/vHs1Mo\/SIAhIspuuQv91+5lKuUyGkzkFUqNgEl6FBbsRMamzQB69ibkDged5fZdhsBV5sG65jxlNLr0nZVwzFkfYRhPiGuwx8KebsW3TMwyUpYlFjVrbxJty0mqKGrhIuolpmI6Dfc5rBNcsBK3hrlQZYQv9taHIghLWAqmcqMDpEwIpTqgXfQHoP5E\/xP5NrI9heUSLy7wlfAbmKSIusn7VOMMX8mzyIA7bZ8yUOnnaxbLOcA\/dp11FFOMco3y\/bvCeVJ61KaJd3U1pdky68Si35SfuiOr6nuDXlPufOAVygXR43B3SFCiRRUOQPQUVYZSazvVDrv\/bM\/QE1jN1vipVLozjzYYtyhQK9alroMDFaQS8etUSNlA8UaT4TS069b7MpXG2r\/y8Ehk1hD9DFt8n0AB9NVWxdmvyZTcmlU00qxntHw0e8+V6mtFDOmN2tmGGKNWxwvkh8FXWqLejcd6NXqB7s6r4F0iwB38pRNzog0u6ryjJVHF+gOxTvC+EJ2YoVYOj\/rFS3w0IqDLhFw+IPV+EEqUwoZMlzzNljQic1cFqGtnAsyYNLb0l+Ovexf+\/arTNve9s4HGW8DdxJgQrujyhqzIEM1ra\/p1Ie9ebq5vfXB25H2WXZVvIskNyzJ1sUpnIi\/4WP\/wP+DqaYcZMcQ7g3zGQtAHYuPAk5UaEb9dfZxGM0NpMBLT23irGppKdcu\/J7aO0UPis5mai+5Csc46BqYVZSy7qYVK+Ce3hcKu\/G9+yp\/MotTiTUwySAaCwN6dbVMHQLPDeE2YAFItMJvW4T50qOteo3lebwTToUSfkMTPBOkhvQCA23tzZkRuqAAlruTWvx5BWqZLALa1R5gmBtFqhqVnTCJrJYHe0fmk4DxcSM3K0M0gnm1VXT6OONs1F5lKKBvarRDS5E\/ZeYbR2Xzq2f0yjbd2f3fMLpb3CawgjAj7VJV83Sh15GGULqtIT60ZCDLNdVvFqbPL07b7BXQ\/5nIwItTjOTD9si8yf0Eg19p8ENTY\/y0Q2Zf\/DrImd\/IYS3LF4uzzPRHf\/ia9FRuz0ktnaji\/OfFNAzlRHCXVUbUCf\/+uo2BY3rx\/stItDYqhyhD0VxWzN4QgWSYHKd0zVK1qbwYEC5B8tKfNirlVWd1tCHZ7+W00yvBcHOUCyMZhZKgoAuzBqn6ViJhjPkLJHpQol70NRYcUtI1iNdLpBcZFbdtv2WNzK5Hjv1txyx4LOx5AuxzGH4qmfR2Naevb3ywMryCQnh3pb0FGTbLUW2OqEJavOFzegv3f4Qryb6jna7IDHr5Svi5pzSksRyxeOJUHPDn250Qo+lNzFI6IDlnv8q9xcLAuLkkJ8p3LwzSIGO1mh9efHay98QrkNnUnzp68luzDdKKp78ZPQ7Cwy2q49wLGrTYhkBGf0vVbV3gj4BOHG2eV4LeShOnGP8+knXOEsj3LG3w8T4UkJ1YXVI500NoIfSE\/JUNpU4kIQUzkho2nb1lR+Ovh9qbiT136JAnngDSwPttW+ARXFYQi7d\/Be6odyMmX1eypPQFXcmySwGKNszgbFwXQGPui1ionErBA54ueHMUrRZGC\/cQVoehN\/RhHnEsE\/2geVMLf+9DCRtW74WI\/RTAaHaB86DHKfKp7k\/cehh+I3AazWfOUGPJEoyxYx0\/vRKyM8tIQV0bA0DTyPpickjyR2i4R0sE83A2fhbJHl4\/xAZr0ysmkTXmCeJ1jucA6egfjWEG8OoeNiJv2Bdmv3oiFRQ1FQACjUENUCd8coPt2Ci9I4OnnkJO33jXyU5gfnHqW6hZylFaIwWAyZ8nEOtmxaR3YYV1PIYZlCNG3QXg9kLvqouD+82vYLj7HTk7gAXGsqKwbMwcmbE\/ibvzoF5jVzT26AMJIlfRarAA\/yDEmGNbZ3o+PgCph+0SPRGO5xBXVCD8BhH3aOqYClVnppdomyX30hEktatNyYzfy\/Zo2yTi\/Ne8AXn13nGfXhIAHVKpcBzSEqTUI\/yfYg2mSAwL2pIxuwXKURw8p4tbrLjxV4BGrGMO0CuJub7FsYl+QxdxnAE7OW3+z038W0K3jG4xyhhnNgOA6VnrV+aSvoKczVX\/eOzEd9BZddkt50IGExZuqdTk6MEdjV2llU6xI5tdxG6IPNiHz4D1e2r6TD5YZES+OyEo8SVuG9qe0z6AQo0QwuXDT70aaSbGgwICCelIB7NzPegoo9WhNEtDqsFsYTV8ofUfoTinXhz5\/HUH\/8wYfYhZAtbyjrvmzZQ+8psbdIwNATCNXzsX9\/1H3FYKXmYYpxIiLVt4CUpmM6EuTk0A+6espHqBqlsk3w6z8ay0nuUHvYz+sR+FeUNn3OTUtD7KU4AhrrkgHSeDGiKbwuiaaOdW3vkGmotZopOITs7Xg\/tV3U7hDFJD9D8zXpB6uOuxysOKDUjEQUeHkQhHU4sNkzckj1zJtl0s999LZK1gKB1UU24EmXuqfJKt4SNzXPyhRJ2VRqLL+ZokCwAwQmKN8svpSYa66LmIL+Aapk47W59pODgTNIdbgDmpqqMQzhwR6Tupy5s\/3yplZCE0Yifg4ktTtQ7\/S\/\/InZUzc4Bh8CAIK+KhlFEm2sikvanR8t99rw35RkU6AXmPMQvbMAXyCoI+M05ED9mU02Zzf2cAYXhhE0oQZjYElGNeb2wrgiCdX7H2IafmYXY7hzTZL9upnU3v5HMoNRA8B6mpuNloBR4O++01SdDdCdiBoVLW9Nd6CruUSjK1zDXn0P0i7A9ACswdkE9Fc62d89wIDe60GnucBhTs6NFIOc7Lth9JpmI1juJtWUTaqpfbk7hojOXPL9NyihCeXGvOz33HoW5XGEJHUNWk5O95\/kboeVFznXAbrxa\/tYGfhaw18XCErNHfy99zaRc76zi004rCXM\/n11OBDjyVCbuPH\/AzzuDDy4sEwm6UvZDPIzbhKYgpqKuUwuJJD70ij5KY7w0aXaReYqWW5EH4eTuW11\/TE87e9n3SGufpZP7PudjmFJmTFj6pgyjWEXIfUvgyD7knp1cPYrXmtbHTpzDwf+\/Wx\/mIn2oo+eVLSIGZteGoZJqxhh+Xsh1Y3vXQ2VSHMJ2ILXzs5VbONHsgM9FRY98R3FKGpjhFjyJp\/3dccsJTbVf1p\/iKcnKJaLAT+wCuzgtP4yMXXW3bF3e\/tusC4QkP2ifiLeuRQAivy1rbkt9vnw8VE9YXTe+Zmv3pMxJLec7UuMUt2RmpD6PXbD3qmMdTmN95B9fY2M7QbZdABuuWdD6j6TxUB+mSS3e8qspEd6ibFk868eIBfLz0S+UG0Q43ijxLhKbcwJXAuDSzYe50w+NKitLRJ5VjpNRk2\/avCKbiZ1Ilo6wu4HNHZe\/LfKWMWUBa6f9xO93NcqtDxjSrELtlOXG7zeZ2KMMfD1EvDP\/0nnZ40Ea1wT25QLdfebs08JsQathcxzPNnnpdh3a4pbiHybQGGBimOoYN7XwWsV+ynvxROnPNQL+LBGl6QOAS2AkjDyRCGGUUmgCKj+yVAA6\/ULT2SVngnOEah\/qsceSyy8VNjGV8Ap7NV4yBMDGEqwQeJYnQKqeOlhn\/i\/Je5VHbLH8AL07c\/byDjs+H7sDOYwEU78KrwOa\/npctlgx0LMFn2QF9af1ulBd1QzZnWqaXG8USN20Wn8FM+9o46qGOcrIjqgV6L4uffxJ5dK9emIvS\/qEJrt3GI\/C72LdTJUBRhlX7bo5emNHoHDwTGqBJLhA4Eq7jX6WHk3KoRWxvvnt0w2gO+fFXcI+LpnlrnYhMWLRCOai\/8I5S168K0huFcOLihJC+cXEZep1lrN5msZrjhY2x3aHgTGS9GBq\/4jgcisuqzvHdA5WS2XAA31ZxAfoDoZhh6oc8\/SpdBFJDmcS2aanGBmG1tfx+q6DQusoFsYQUixAknng+Tx\/yPvUAxKLU\/i7yHanUQ0eHVQBbyI41lucxYtAZ6RVc85NKs7uz6TlYwetNQ5ds+im63LOYlfOZBzSwXWUf6tiE0YQRis+OAIAhfBhC8\/aJ1ZTQ8Ly4a7+n5c5yxOhTm1SX5N0K85G4hVa4exRVoAYOjV3kDZQDd9ygWTlM6PCSu+Ktu0Yug594A\/W\/LhwCV1cEuqKP6PBTKtOECpHAKnllBdYDvAn8geDGPFUDuLtZ05Wpx2fOyE1qrUBQqAXiXhIGjiJ1N+xqjsAvUrMaWf\/oBp\/ZlzLv+adu6HB2e96MAPjUvDiE7mLpNqzJX6R5ID2GeAx7cAX+l9YTfXwd+Gh1MttEw2WqN7mPFB0NO6CHryeknRQP5952XtMLfoDZ+zfITnEPzca1KuhzW2YGC6KKDOeNntLJ87VK\/Ple2rlhw7AONGE0gXqZt1hieUXpHzEWORUmH\/WqByxPkMe7q9MUZuFNtIJCYOWVP4EJRX2oIpJF9fY9jI4cI40qZozlbaCWxOZdVqM1L\/YbSEYmvW8GAOWnzYUO9ujzbqcdSOPwHQZVJ1Z7TLI8ySw+4w3pHO38FiYtXgezzSYOAceVTvkpif6bVN7UvMW+LNcF69W5YtohiBPz2aXf2hGGrpkHeZV2JBCuFqV6CDC2CJ9shcmod28q7HML\/72kiBa2BY4frXpY8usJ\/Jq8BfCj65m1\/hNo5IW7ORneFzKYhbpx8eLSmQ6h4XBRasQAXlRkr6IwansMx0XuulgmvuFRKarIUm+cV0mWVRE5D96ZiRUdAOWGSBcIh9BtdEfMz3LjDOu+99DoD5EiNmJGetbanK4Yk7AicucgyY11UVWmS0sKu\/\/kGdCLJ1AKYndnLQ26VBXMWGb5s9iIHzNnBxG1Ku\/f7Caj9m5rJjMKq5qr1\/Q75mBp691fxsErKyk+\/ucq5dQDeUNoL1iNbVslfFcuO6bqyHhYYR6CcRp4C+UVnLsiGYpJsB1Ijt5NOYxVf2rqNfsRtrk+jrUgneciaCHOvhp8P4kXRBuhaJecV4enjwTno8HxeWi57ACYUoJnnTm25KAXSdvArYiUZS0EXl+C\/LIv3efSEH6duhQeXJl9B19zaE1rlY8SUTx\/mnRM\/FSfZtLAWmhtBBM1oQ1ZGZv3tzLz\/k0p0S7LVmwtksKN\/0rTqmqmB2OHCspFDa\/zzt3N6H8y3GtZKwSx2xfPl0BZd7FrX2\/t52AtO2fi2FhH3U09ak1ASpmgJn2Q1l4JINn6bkKd1qNbpUHNSKaf\/ul39AHhJ7Ge+p0AFpTinj+wvPRkNOsLWEGdKnT00ZjoyTCkTM7+AGgMYq8qG4qMdMqZaTbsfixZ\/sGmNJpm3RnrHDNxgLqYonaZ3NXqILGXTc\/Q5BiOpR4mX8tLek60wBmIzPTH9TsQo9j6UL7N\/0CkT6OH\/gBKpCkk9FrG8X8As3sO\/ZJqGE+qa8EMDJthie5lWT+GCjspnEpnwbqqDPxi\/\/JjH1TfGP84gCLnTMdaXNqEWkxoEQQa9mZey3RrZbCWtF0yzoqW5lPvKZ3aPEj5x3sXytcvrGY4d25qdIQUMuUhSEqowbkjORyukVoz1XBFU8joRoeeUizns9LL+p4cmtMvt\/uj\/cuTtxhsKH4czBx2c5+6KrdrDyhWKjgso7obtwyyZpDDJUezOp74faGhNL+KKQMaw6zpBiBEHQ4yWGoRV497a8oL8ubGRXGJiS8xEDHb9Igw+UrDCnu4szUGHlMps6kfKG9ERsIWXfv9mAUhp43EeBd2iJVWKf3PKxsv6JysaWs8nPzxGyTzEr06Pk66lGtcC8iw7GSgGRsy4QOI4jsqkCBN2EVxWoq2XYD9+xGZPqVOkXSyml4hUjLbR+aEoQvQiwmzneTvaHjzbank8xaU\/bMHyYzihz+BUr88+uc6SStIXBYOPLlaJwm4Jbuk3XDX8L9uDwXR9x+DCmy+4Dc3E\/oAmMS\/+4SFACGzFxVs7OPFetLupFvdfwU\/wHJke7FuQ2WXyyi4SAaHNBC1mYvK3Xxu\/d6In7MeuUo9pDO9ZKB2CwRo7OMFjvTiMEBFR\/nsE+u0g+DuakhoFpJsKZe++SrlnWB\/nJiYBz\/XLQ7CtF+1VdAdZs+GX2pl7SGiezgsShJ7ASnEno8w2HfbaIcLHIFVOcAHs7L12TdtdD1V\/yHyvkHD6EG6Ir+UkG\/vWZirw\/f7vJDI3ENQQRg3CKMU4gq+\/Smjse53EbpjS1ifE2oOJGKX9o2iHw0hrRsiPb2pfzgFbkrQRhlFJgeDPcKknP7G\/4Ijr8OmZtPcaHXNrWZsCGznOJSoK0R+VwEuSScYiIcHZlTXUpIyoPIU3caLFnpamAjsph7zUvZjbZNeuoPctxej\/l6Y5bdHqu5MVOFeyESVGnA++33X0\/Ti55elI98F\/l5ctMXrHtxhAyNT37oRLw\/8iIL52yhJwX\/5+vh+tffDNxVYvapatEFJqZ5kg+2vd932M0lIuRIfIVnacpd+eEHVDxIo36Py5jYONOsCf+K4fHCwN9tPC4lv\/DAWDH3NfTExyaB2089ENwk5BkECag2vw0fLEpTzU5inPb+SSY1mEVq28bRDvO04mkTQjHNk2Vv2RplqwIBSjkKo11wB6u3i04R9gpuoPbvb71AdFpluK3\/dNTlPgEmxtYUGh380YY5XFSnaTcBK02ldhGmq\/qhOa8ZYVInkHkyNhZ4CBiRvw8B0QBYx68NgQ64jSd9B+RiNnmPqVAex28CVU5Vl8lCmBvl4W2v5jMUFNNlszHgRbxqZ3+GlBVo+76rjn08coHZEegAHEdqJe+\/ojt0LTEpfoK7qNMIYK4gyzTXi5W3nrZ3msojNmpy5e04VtJMreaL98NHWdiTtlMz3xKHrGCs1xD7h7e0qDxhD8NUhuJd7+nWzQPPE\/artea7v0bgm5qAb8obLZVk\/bCJ8GFx40SKbHkB8o9f+z5Fl9+xqoub2naH\/uXOGdLEP0IdKTinwVreA7gOaru+2W9MmJlmsreb4zw3qkNJy7CFE8Nee2sBAi4jE6J0rceYrNDlXYzQJDM6\/Vo\/yYmHNbNuQU8KVmnrPPf8MSL8Qi8WfWTsAsmXHmLK61ke+cg1l1Po5Czie1bMns8bklvIqGTczpba2\/9AjCks9cn7ge5Y3LIBfPeS75hVa4Q5EBU9EpEOlbE3gqmfOnxKJOwaeXKr0t0OpZd7jWGo4SNheohSzkLKwoa\/AmbYr\/\/esyfA2XbPBORduhpgFpMAV0UkZ2YzmKlIYeQkbGa+rxZvXS3eRJ3UiyTuTD6T6Ug95wLPgr0cajpEInsXN+rHpEC6MmjWMtY2NB9ixqaN0AaHv7uRpGZMGjaRb2q5jptkNHNR4JVCCDcVWiXdBfa77rdGmuAeT7uFvz5p2zh0XlN91e8YBZ0wfacIs6b8AYVB3UG9IPc1HWNIqqpzupNNjUccvYItXAWrj\/RRdahXoUQH2C9R+pIYCGAiHerCwrAyzk8Vf+laibepqye\/uK2HOvcjxQfMFKd\/CKjXC0DzxZrICHmGoqN67s9luETM7EojIipSFCJs1bnVwzwgqKa8UE4cp8Bs2RUWFv3YF9ggk4WgEM2JOfIsd\/1FnVCNgnX7Q7SRFoaAdOZPrD9ob\/fWVWCZ\/rgV6S5pAwJFtwdRSJjaXOhQEMDFzWo4maM3UTlkb4PXrZQLqWfubvg4K\/fihu6DzLuaOwHVsWexFQRZTNpIISCUKUMUs3MnAjbTkZ8FcOCh3kQ360IDcQZ6HKvVdrDiTcKlBJhEKgNVVFERRB80alHl4hzXHfZbc68yKYGupDn2QhyFH3ZyHuphyvhvPGaOkSHKeMqZyTj\/RuPI8QGv3VSgRRZW5jT6Sb9m3sW4nipzzhbZ3cyb8vnT9x1l2M2dXuN6PyssLuY8TxRKYjTYX0KmcSurAm3QWzr7eOacG\/8m09Lob8GOUrc4yCUhM\/GDlATfCx3r2duM\/kF6KD2q7U0UXQdNWK\/eKSQ0FkBjHUUkdVU0VOJITrTeCs\/EdUl5cMJaUoj\/82n6gQk1nhI8aCgHmZwPodiXZCTBgZg9Qs+cQ0IBhzwoQCZ0bSs1GmEZwthKUcQOKtQFu208KTj6hz8YfVmlTT3gCD8kFflglkKs8\/QaBGMU32CutswEo60rqC+tv81Ld78kgNER9ICj6M1fvWZ1WEWFXUgZcdc5wJlVkHorOIPWwAyTrKMRbN7cGnVY8XN\/nE0DROiVyjzPyyxTUR3pO5ikK01c+hEM5HfADmq5Qsr5r0wWZNKGUKToi6vp+qXYsOLOe90cD56D7Q5yHFHUsJvwTPfbczy8NrENQdg7l7WQYggC1ZDRQNKE\/TU3vLo2HIdlLgFgWq37O1z0Fg+QnkmWoOe5SYdpk5k7uyzsYpYtln6sYQ9TYDQGxQJBDG\/F2BjF2HOsQXVFsY6Nx3sKKAJEwxKUChkhcpRjnrEwW1mkyV6EZ3MPOkKEhTpiJGx8fMXB0ZQx1dG8r\/\/IKG84FyFyRhs\/Jqoi3e13m0ITiRN3orlHF26hTiGVLCCB1n9eNEQrchNiDJXHBBCr\/8l6J4bSdSTpsfeltxTagLeR\/p4ABgu9HnvjQBYr7zIFLeLuoMvKZhA2HTqJLRNKgODhyocIUdVX+CWt7KY3iXCpGHm41q6gR99Xi\/VjfXuP3oKhLP2tViBhf4iyZg2ZbjKrJtIHnOHNMx\/OqgUcaN+rz4IAces2EDJAS\/rwgB8MpSpqrPB+mfVscl2vQndzjcgN+M1gUo9JhYcpV17rgMoeukjm3VLjBrdm1qGj5jyJdgSad+zywm4uChmBL+eG1sVOaM+BhbzKSClqUIq8Vdm0J5H9fNZhV+cJIOeJJQUbX1negh+4RHCUge9iCFBh06h2Jn5qVkViu9hwy8CuCaqf8nfTaZkOlB9N+kPcjA3sl0\/GxIi72pDIR6cGFfUJt6ERvaQcxCPNagw==","iv":"c557f09b10072929f279a04869d0a8d0","s":"7273adbd920b62d9"}
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