Marketing
November 1, 2024
Nearly half of all respondents are allocating more than 25 percent of their marketing budgets to holiday campaigns in 2024. Image credit: National Retail Federation
By Amirah Keaton
A new report uncovers the strategies that fashion, lifestyle and beauty (FLB) brands are banking on this Black Friday, Cyber Monday (BFCM) and holiday season.
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","iv":"19c776153ba50cbecd86fecd8ef9f723","s":"86dd66edef3ef8fb"}
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