Marketing
November 1, 2024
Nearly half of all respondents are allocating more than 25 percent of their marketing budgets to holiday campaigns in 2024. Image credit: National Retail Federation
By Amirah Keaton
A new report uncovers the strategies that fashion, lifestyle and beauty (FLB) brands are banking on this Black Friday, Cyber Monday (BFCM) and holiday season.
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","iv":"d0234723a9532702f3d428df0a9cda8c","s":"373ae0d5494efdb8"}
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