Marketing
November 1, 2024
Nearly half of all respondents are allocating more than 25 percent of their marketing budgets to holiday campaigns in 2024. Image credit: National Retail Federation
By Amirah Keaton
A new report uncovers the strategies that fashion, lifestyle and beauty (FLB) brands are banking on this Black Friday, Cyber Monday (BFCM) and holiday season.
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","iv":"480f4f5e18b548182462d6a899466d6b","s":"fcc2832704ed23ed"}
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