Luxury Daily
The authority in luxury news.
March 29, 2025
  1. Balenciaga channels classic Hollywood for summer campaign
  2. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  3. Soho House strikes deal with at-home rowing brand Hydrow
  4. Head of Bulgari named CEO of watch division at LVMH
  5. Maserati opens customization workshop at HQ
  6. Ferrari announces US tariff-tied price increases on select models
  7. Prada taps ‘Re-Nylon’ profits to resource environmental education
  8. Private equity deal value rose 37pc in 2024: Bain
  9. Luxury Unfiltered: How Italian luxury is regaining the lead
  10. Printemps opens first US store in New York City
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Marketing

FLB marketers placing focus on millennials this holiday season: Launchmetrics

November 1, 2024

Nearly half of all respondents are allocating more than 25 percent of their marketing budgets to holiday campaigns in 2024. Image credit: National Retail Federation

 

By Amirah Keaton

A new report uncovers the strategies that fashion, lifestyle and beauty (FLB) brands are banking on this Black Friday, Cyber Monday (BFCM) and holiday season.

To read the entire article, please subscribe or
 
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  1. Balenciaga channels classic Hollywood for summer campaign
  2. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  3. Soho House strikes deal with at-home rowing brand Hydrow
  4. Head of Bulgari named CEO of watch division at LVMH
  5. Maserati opens customization workshop at HQ
  6. Ferrari announces US tariff-tied price increases on select models
  7. Prada taps ‘Re-Nylon’ profits to resource environmental education
  8. Private equity deal value rose 37pc in 2024: Bain
  9. Luxury Unfiltered: How Italian luxury is regaining the lead
  10. Printemps opens first US store in New York City
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