Marketing
November 1, 2024
Nearly half of all respondents are allocating more than 25 percent of their marketing budgets to holiday campaigns in 2024. Image credit: National Retail Federation
By Amirah Keaton
A new report uncovers the strategies that fashion, lifestyle and beauty (FLB) brands are banking on this Black Friday, Cyber Monday (BFCM) and holiday season.
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","iv":"2f9bc3af2707516fa3a869208831e665","s":"06dda739e4c5b828"}
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