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Columns

Five steps to a strong mobile coupon program

March 4, 2011

 

davidBy David Wachs

Many mobile couponing clients see redemption rates as high as 20 percent or more, and some claim their redemption rates from mobile coupons are eight times greater than their emailed coupons.

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  1. Ultrawealthy population to balloon 28pc by 2028: report
  2. Revenue at Gucci, Kering's biggest brand, dips 20pc in H1
  3. Off the Cuff: A Q&A with South Coast Plaza's Debra Downing
  4. Nearly half of luxury homes sold this spring purchased all-cash: Redfin
  5. Bose sends brand ambassadors to Paris 2024 with custom gear
  6. Genesis launches art initiative in partnership with The Met
  7. Luxury goes local: How luxury brands are winning over audiences by going hyperlocal
  8. Luxury Unfiltered: Lorenzo Quinn’s ‘Anime di Venezia,’ a new benchmark in luxury
  9. Porsche transcends genre in ads directed by global sensation Dua Lipa
  10. Tom Ford promotes new collection with undressed models
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Revenue at Gucci, Kering’s biggest brand, dips 20pc in H1
Bose sends brand ambassadors to Paris 2024 with custom gear
Genesis launches art initiative in partnership with The Met