Healthcare
January 10, 2024
The firm has released its first "Superhuman" report, reviewing how health, wellness and tech have progressed worldwide. Image credit: Havas
By Zach James
The personal healthcare industry is in the midst of a shift toward a customer-centric, tech-forward ideal, according to findings by global communications network Havas.
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","iv":"b33ad5b0c24fda2bc4770633f25e520a","s":"4e8de3be411c6e61"}
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