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Marketing

How first-party data and social commerce meet

January 12, 2022

Social platforms like TikTok continue tapping into social commerce opportunities. Image credit: Unsplash

 

By Sarah Ramirez

More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.

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  1. Bleu de Chanel dives deep with new campaign
  2. Diageo unlocks Fusion Partnership Lab applications
  3. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  4. BCG: Four trends driving the new age of luxury
  5. Cartier pushes collections via snow-themed mail catalog
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Stuart Weitzman names Kim Kardashian as global ambassador
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Bentley spotlights its drivers’ successes in film series
  10. Tiffany keeps it simple to attract interest in New York Times ad
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