Marketing
January 12, 2022
Social platforms like TikTok continue tapping into social commerce opportunities. Image credit: Unsplash
By Sarah Ramirez
More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.
{"ct":"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","iv":"644cdb047ee04f46dd32cc3e8ac89dfd","s":"aa017fda3870a52c"}
Share your thoughts. Click here