Marketing
January 12, 2022
Social platforms like TikTok continue tapping into social commerce opportunities. Image credit: Unsplash
By Sarah Ramirez
More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.
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","iv":"ffe067115bef7f781848211b74a5772c","s":"892fa4cf346f5a68"}
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