Marketing
January 12, 2022
Social platforms like TikTok continue tapping into social commerce opportunities. Image credit: Unsplash
By Sarah Ramirez
More brands and retailers are prioritizing social commerce in 2022, but it poses a challenge for marketers relying on first-party data.
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","iv":"5d3d1dacad2f682369ea9b72118a349a","s":"28eba1f9541a3ea0"}
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