SAN FRANCISCO - Conveying the essence of a campaign through a mobile banner advertisement can be stifling, but many brands are finding inventive ways to get around this stumbling block, according to a session March 26 at ad:tech San Francisco 2014.
{"ct":"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","iv":"f0e84527e48780ebc3e74d2873d284a7","s":"01a4a82c748a5b0c"}