Automotive
February 28, 2018
Ferrari's Portofino convertible tops out at 200 mph. Image credit: Ferrari.
By Brielle Jaekel
Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans.
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","iv":"6832aa26f3c904cd11cf914755433b3d","s":"3c6367e5fe124046"}
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