Automotive
February 28, 2018
Ferrari's Portofino convertible tops out at 200 mph. Image credit: Ferrari.
By Brielle Jaekel
Italian automaker Ferrari is exhibiting how a product launch or exciting endeavor can elicit a powerful ripple effect on social media starting with loyal fans.
{"ct":"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","iv":"b5cc894d092b93493658cfd046e9c7f7","s":"657e3eb7014322a8"}
Share your thoughts. Click here