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Mobile

Ferrari immerses mobile users in brand world via app

December 3, 2012

 

By Tricia Carr

Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.

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  1. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Ferrari, Chivas Regal forge multiyear partnership
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Dior goes for gold with flashy J'adore campaign
  6. Altiant is 2020 Luxury Market Researcher of the Year
  7. Bentley anticipates first electric SUV, arriving in 2026
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. Bentley renovates countryside estate in Cheshire
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