Mobile
December 3, 2012
By Tricia Carr
Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.
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","iv":"0be2cc834dc78964f36c344d46811d03","s":"6e298635db171bb0"}
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