Mobile
December 3, 2012
By Tricia Carr
Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.
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","iv":"c88425069251cfda01bbc5662a256388","s":"21b4abdf6be396be"}
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