Mobile
December 3, 2012
By Tricia Carr
Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.
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","iv":"eb04130ba269309df80c044dc11bff24","s":"d207a64940117e28"}
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