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Automotive

Ferrari fuels elevated brand extension strategy via Giorgio Armani alliance

November 6, 2019

Ferrari is looking to elevate its apparel offerings. Image credit: Ferrari

 

By Staff reports

Italian automaker Ferrari is taking more control of its lifestyle extensions, looking to protect its brand equity through a more streamlined approach.

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  1. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
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  4. Quarterly sales down at Versace, Jimmy Choo
  5. LVMH discloses ESG standing in latest report
  6. Custom Louis Vuitton looks to take center stage in digital auction
  7. Custom car from Aston Martin honors brand's ties to Bond franchise
  8. Acqua Di Parma, designer India Mahdavi craft holiday collection
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