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Dec. 23, 2024
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Automotive

Ferrari accelerates business, family affairs in new campaign

November 9, 2023

Members of the founding family share an exclusive look into what it is like to be a member of the brand community. Image credit: Ferrari Members of the founding family share an exclusive look into what it is like to take part in a tight brand community, fronting action-packed assets. Image credit: Ferrari

 

By Emily Iris Degn

Italian automaker Ferrari is presenting its roots to the world.

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  1. Happy Holidays!
  2. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  3. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  4. Mood of global millionaires in the pandemic-era
  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. Preloved items from Hermès hold highest resale value: The RealReal
  7. Luxury Unfiltered: When brands fall spectacularly short on client service
  8. World's largest RH gallery opens in Newport Beach
  9. Wearables, AI at forefront of 2025’s digital trends: IMG
  10. Register Now: Luxury FirstLook 2020 New York Jan. 15
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