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Multichannel

Ferragamo solidifies brand legacy through protective, philanthropic foundation

March 22, 2013

 

By Tricia Carr

Footwear and accessories label Salvatore Ferragamo is looking to protect its brand legacy, raise public awareness of its values and fuel future talent through a new foundation called Fondazione Ferragamo.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  4. Vera Wang sells IP to brand management firm WHP Global
  5. Meta drops price on paid subscription tier in EU
  6. MGallery Collection wins Grand Prize for luxury tourism
  7. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  8. Desirability, operational efficiency key to luxury brand growth: Accenture
  9. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  10. The RealReal opens retail location in Houston
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