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Mobile

Ferragamo returns with mobile-optimized New York Times app ads

September 26, 2012

 

By Tricia Carr

Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  5. Vera Wang sells IP to brand management firm WHP Global
  6. Meta drops price on paid subscription tier in EU
  7. MGallery Collection wins Grand Prize for luxury tourism
  8. Tiffany & Co., Sotheby’s team up on auction, pop-up experience
  9. Quarterly sales down at Versace, Jimmy Choo
  10. Mood of global millionaires in the pandemic-era
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