Mobile
September 26, 2012
By Tricia Carr
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
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","iv":"d078fecca222240719e57dd8ecb15da8","s":"7d7afc6b3f99dfeb"}
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