Mobile
September 26, 2012
By Tricia Carr
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
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","iv":"be6b41dd3905e5c7598ad6b0c364cdb7","s":"72b6cb3f2140a9fb"}
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