Mobile
September 26, 2012
By Tricia Carr
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
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","iv":"2ef765482f0bb177278801be6467504a","s":"4b49a595edbd6286"}
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