Mobile
September 26, 2012
By Tricia Carr
Italian label Salvatore Ferragamo is improving its mobile advertising strategy by linking to its optimized site, which the brand previously failed to do through ads in The New York Times iPhone application.
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","iv":"040b7c302e07a4cf1a50906ea3d63181","s":"46ebd305e12f3647"}
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