Luxury Daily
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Mobile

Ferragamo misses the mark with mobile New York Times ads

September 26, 2011

Ferragamo's mobile landing page

 

Italian handbag and footwear designer Salvatore Ferragamo is missing out on possible mobile commerce sales by not linking advertisements to an optimized site following its banner ads in the New York Times mobile application for the iPhone.

To read the entire article, please subscribe or