Mobile
September 26, 2011
By Kayla Hutzler
Italian handbag and footwear designer Salvatore Ferragamo is missing out on possible mobile commerce sales by not linking advertisements to an optimized site following its banner ads in the New York Times mobile application for the iPhone.
{"ct":"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","iv":"770e3dc064cbe90df61228cec9df3123","s":"5b4f66becbb832d3"}
Share your thoughts. Click here