![scent of life ferragamo](https://cache.luxurydaily.com/wp-content/uploads/2016/09/Screen-Shot-2016-09-12-at-3.00.46-PM.png)
Italian fashion label Salvatore Farragamo is hoping to embody the Italian way of life for its new fragrance with a contest that focuses on photography.
The release of Uomo, the newest scent by Ferragamo, is paired with a contest for up-and-coming photographers to show off their skills. The idea is for contestants to capture a representation of what the scent of life and the Italian way of life would be as an image.
{"ct":"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","iv":"bbb34eade720c77321b8628838a932d2","s":"f755ce67ac30915b"}